| Do adolescents attend to warnings in cigarette advertising? An eye-tracking approach DM Krugman, RJ Fox, JE Fletcher, TH Rojas Journal of advertising research 34 (6), 39-53, 1994 | 332 | 1994 |
| Compassion fatigue: Communication and burnout toward social problems KN Kinnick, DM Krugman, GT Cameron Journalism & Mass Communication Quarterly 73 (3), 687-707, 1996 | 330 | 1996 |
| MAGAZINE ADVERTISING-AN ANALYSIS OF ITS INFORMATION-CONTENT BL Stern, DM Krugman, A Resnik Journal of Advertising Research 21 (2), 39-44, 1981 | 244 | 1981 |
| Adolescents' attention to beer and cigarette print ads and associated product warnings RJ Fox, DM Krugman, JE Fletcher, PM Fischer Journal of advertising 27 (3), 57-68, 1998 | 233 | 1998 |
| Recall and eye tracking study of adolescents viewing tobacco advertisements PM Fischer, JW Richards, EJ Berman, DM Krugman Jama 261 (1), 84-89, 1989 | 229 | 1989 |
| Visual attention to programming and commercials: The use of in-home observations DM Krugman, GT Cameron, CMK White Journal of Advertising 24 (1), 1-12, 1995 | 197 | 1995 |
| A look at mass and computer mediated technologies: Understanding the roles of television and computers in the home M Morrison, DM Krugman Journal of Broadcasting & Electronic Media 45 (1), 135-161, 2001 | 161 | 2001 |
| Evaluating the audiences of the new media DM Krugman Journal of Advertising 14 (4), 21-27, 1985 | 142 | 1985 |
| Advertising: Its role in modern marketing DM Krugman (No Title), 1994 | 141 | 1994 |
| The organizational ethics of advertising: Corporate and agency views DM Krugman, OC Ferrell Journal of Advertising 10 (1), 21-48, 1981 | 129 | 1981 |
| Differences in the consumption of traditional broadcast and VCR movie rentals DM Krugman, KF Johnson Journal of Broadcasting & Electronic Media 35 (2), 213-232, 1991 | 108 | 1991 |
| How local advertisers choose and use advertising media GJ Nowak, GT Cameron, DM Krugman Journal of Advertising Research 33 (6), 39-50, 1993 | 96 | 1993 |
| An evaluation of health warnings in cigarette advertisements using standard market research methods: what does it mean to warn? PM Fischer, DM Krugman, JE Fletcher, RJ Fox, TH Rojas Tobacco control 2 (4), 279, 1993 | 81 | 1993 |
| Do cigarette warnings warn? Understanding what it will take to develop more effective warnings DM Krugman, RJ Fox, PM Fischer Journal of Health Communication 4 (2), 95-104, 1999 | 70 | 1999 |
| Pictorial health warning label content and smokers’ understanding of smoking-related risks—a cross-country comparison K Swayampakala, JF Thrasher, D Hammond, HH Yong, M Bansal-Travers, ... Health education research 30 (1), 35-45, 2015 | 69 | 2015 |
| Cigarette package inserts can promote efficacy beliefs and sustained smoking cessation attempts: a longitudinal assessment of an innovative policy in Canada JF Thrasher, K Swayampakala, KM Cummings, D Hammond, D Anshari, ... Preventive medicine 88, 59-65, 2016 | 63 | 2016 |
| A comparison of predictors of ethical and unethical behavior among corporate and agency advertising managers OC Ferrell, M Zey-Ferrell, D Krugman Journal of Macromarketing 3 (1), 19-27, 1983 | 62 | 1983 |
| Understanding the role of cigarette promotion and youth smoking in a changing marketing environment DM Krugman, WH Quinn, Y Sung, M Morrison Journal of health communication 10 (3), 261-278, 2005 | 52 | 2005 |
| The impact of cable and VCR penetration on network viewing: Assessing the decade DM Krugman, RT Rust Journal of Advertising Research 33 (1), 67-74, 1993 | 50 | 1993 |
| The impact of cable penetration on network viewing DM Krugman, RT Rust Journal of Advertising Research 27 (5), 9-13, 1987 | 48 | 1987 |
