Lane Wakefield
Lane Wakefield
Assistant Professor of Sports Marketing & Analytics, Mercer University
Verified email at mercer.edu
TitleCited byYear
Sports Fan Experience: Electronic-Word-of-Mouth in Ephemeral Social Media
L Wakefield, G Bennett
Sport Management Review 21, 147-159, 2018
182018
Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry
V Ratten, N Madichie, JA Jensen, L Wakefield, JB Cobbs, BA Turner
Marketing Intelligence & Planning, 2016
172016
Anxiety and Ephemeral Social Media Use in Negative eWOM Creation
L Wakefield, R Wakefield
Journal of Interactive Marketing 18, 44-59, 2018
112018
An Examination of Construal Effects on Price Perceptions in the Advance Selling of Experience Services
L Wakefield, K Wakefield
Journal of Service Research 21 (2), 235-248, 2018
32018
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Articles 1–4