Follow
Piyush Sharma
Piyush Sharma
John Curtin Distinguished Professor, Curtin University, Perth, Australia
Verified email at curtin.edu.au - Homepage
Title
Cited by
Cited by
Year
Impulse buying and variety seeking: A trait-correlates perspective
P Sharma, B Sivakumaran, R Marshall
Journal of Business Research 63 (3), 276-283, 2010
7392010
Impact of store environment on impulse buying behavior
G Mohan, B Sivakumaran, P Sharma
European Journal of Marketing 47 (10), 1711-1732, 2013
7322013
Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness
P Sharma
Journal of International Business Studies 42 (2), 285-306, 2010
6682010
Managing uncertainty during a global pandemic: An international business perspective
P Sharma, TY Leung, RPJ Kingshott, NS Davcik, S Cardinali
Journal of Business Research 116 (August), 188-192, 2020
5222020
Measuring personal cultural orientations: Scale development and validation
P Sharma
Journal of the Academy of Marketing Science 38, 787-806, 2010
5082010
Internal service quality as a driver of employee satisfaction, commitment and performance
P Sharma, TTC Kong, RPJ Kingshott
Journal of Service Management 27 (5), 773-797, 2016
2602016
Consumer ethnocentrism: Reconceptualization and cross-cultural validation
P Sharma
Journal of international business studies 46, 381-389, 2015
2572015
Marketing resources, performance, and competitive advantage: A review and future research directions
NS Davcik, P Sharma
Journal of Business Research 69 (12), 5547-5552, 2016
2382016
Demystifying intercultural service encounters: Toward a comprehensive conceptual framework
P Sharma, JLM Tam, N Kim
Journal of Service Research 12 (2), 227-242, 2009
2192009
Impact of product differentiation, marketing investments and brand equity on pricing strategies
NS Davcik, P Sharma
European Journal of Marketing 49 (5/6), 760-781, 2015
2042015
Demystifying the impact of CEO transformational leadership on firm performance: Interactive roles of exploratory innovation and environmental uncertainty
J Chen, P Sharma, L Liu, W Zhan
Journal of Business Research 96 (March), 85-96, 2019
1672019
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
P Sharma, NS Davcik, KG Pillai
Journal of Business Research 69 (12), 5662-5669, 2016
1622016
Gender and age as moderators in the service evaluation process
P Sharma, ISN Chen, STK Luk
Journal of Services Marketing 26 (2), 102-114, 2012
1612012
Counterfeit proneness: Conceptualisation and scale development
P Sharma, RYK Chan
Journal of Marketing Management 27 (5-6), 602-626, 2011
1552011
Store environment's impact on variety seeking behavior
G Mohan, B Sivakumaran, P Sharma
Journal of Retailing and Consumer Services 19 (4), 419-428, 2012
1412012
Intercultural service encounters (ICSE): an extended framework and empirical validation
P Sharma, JLM Tam, N Kim
Journal of Services Marketing 26 (7), 521-534, 2012
1332012
Scarcity appeal in advertising: Exploring the moderating roles of need for uniqueness and message framing
R Roy, P Sharma
Journal of Advertising 44 (4), 349-359, 2015
1182015
Managing customer relationships in the emerging markets–guanxi as a driver of Chinese customer loyalty
LWY Lee, Y Tang, LSC Yip, P Sharma
Journal of Business Research 86 (May), 356-365, 2018
1162018
Celebrity influence on consumer decision making: New insights and research directions
M Moraes, J Gountas, S Gountas, P Sharma
Journal of Marketing Management 35 (13-14), 1159-1192, 2019
1132019
Role of HRM in knowledge integration: Towards a conceptual framework
A Malik, FJ Froese, P Sharma
Journal of Business Research 109 (March), 524-535, 2020
1112020
The system can't perform the operation now. Try again later.
Articles 1–20