| Buyers' perceptions of price: An update of the evidence KB Monroe, SM Petroshius Perspectives in consumer behavior 3 (23), 43-55, 1981 | 375 | 1981 |
| An empirical analysis of spokesperson characteristics on advertisement and product evaluations SM Petroshius, KE Crocker Journal of the Academy of marketing Science 17, 217-225, 1989 | 280 | 1989 |
| Effect of product-line pricing characteristics on product evaluations SM Petroshius, KB Monroe Journal of Consumer Research 13 (4), 511-519, 1987 | 240 | 1987 |
| The halo effect in store image measurement BTW Wu, SM Petroshius Journal of the Academy of Marketing Science 15, 44-51, 1987 | 140 | 1987 |
| Physician attitudes toward pharmaceutical drug advertising SM Petroshius, PA Titus, KJ Hatch Journal of Advertising Research 35 (6), 41-52, 1995 | 71 | 1995 |
| Bringing consumer behavior to the workbench: An experiential approach PA Titus, SM Petroshius Journal of Marketing Education 15 (1), 20-30, 1993 | 46 | 1993 |
| A collaborative effort at marketing the university: Detailing a student-centered approach JH Washburn, SM Petroshius Journal of Education for Business 80 (1), 35-40, 2004 | 37 | 2004 |
| Buyers' perceptions of price: an update of the evidence SM Petroshius Perspectives in consumer behavior, 43-55, 1981 | 22 | 1981 |
| The role of shopping sophistication in creating satisfying purchase outcomes SJ Newell, BT Wu, PA Titus, SM Petroshius American Journal of Business 26 (2), 129-144, 2011 | 19 | 2011 |
| THE IMPACT OF STORE IMAGE, FREQUENCY OF DISCOUNT, AND DISCOUNT MAGNITUDE ON CONSUMERS'VALUE PERCEPTIONS AND SEARCH INTENTION. B Wu, S Petroshius, S Newell Marketing Management Journal 14 (1), 2004 | 19 | 2004 |
| An assessment of business students’ attitudes toward advertising SM Petroshius TA Shimp et al.(Eds.), 127-131, 1986 | 18 | 1986 |
| Twenty years of women in magazine advertising: An update MG Weinberger, SM Petroshius, SA Westin Educators' Proceedings of the American Marketing Association, 1979 | 18 | 1979 |
| Strategies for improving corporate philanthropy toward health care providers. SM Petroshius, KE Crocker, JS West, BT Wu, T Wolfe Journal of Health Care Marketing 13 (4), 1993 | 12 | 1993 |
| The role of Hispanic acculturation on media exposure, coupon use, and brand loyalty SM Petroshius, SJ Newell, SJ Ross American Journal of Business 10 (2), 35-44, 1995 | 11 | 1995 |
| CONSUMER SOPHISTICATION: THE DEVELOPMENT OF A SCALE MEASURING A NEGLECTED CONCEPT. B Wu, P Titus, SJ Newell, S Petroshius Marketing Management Journal 21 (1), 2011 | 7 | 2011 |
| An empirical analysis of business students’ attitudes toward marketing: Implications for marketing educators SM Petroshius Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 4 | 2014 |
| AN EXPERIMENTAL INVESTIGATION OF THE EFFECTS OF PRODUCT LINE PRICING CHARACTERISTICS ON PRODUCT EVALUATIONS. SM Petroshius | 4 | 1984 |
| Beauty and the prince vs. beauty and the beast: An investigation of the effects of male and female communicators’ physical attractiveness on evaluations of advertisements S Petroshius, SJ Newell Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 2 | 2014 |
| The Marketing Research Principles Course: An Alternative Approach to the Client-Sponsored Project SM Petroshius Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference …, 1987 | 2 | 1987 |
| Developing Causal Priorities in Marketing." K MONROE, S PETROSHIUS Special Conference on Marketing Theory, American Marketing Association, 114-30, 1979 | 2 | 1979 |
