| An examination of the effects of motivation and satisfaction on destination loyalty: a structural model Y Yoon, M Uysal Tourism management 26 (1), 45-56, 2005 | 5800 | 2005 |
| Segmentation by motivation in rural tourism: A Korean case study DB Park, YS Yoon Tourism management 30 (1), 99-108, 2009 | 1171 | 2009 |
| Investigating the relationships among perceived value, satisfaction, and recommendations: The case of the Korean DMZ CK Lee, YS Yoon, SK Lee Tourism management 28 (1), 204-214, 2007 | 1104 | 2007 |
| Validating a tourism development theory with structural equation modeling Y Yoon, D Gursoy, JS Chen Tourism management 22 (4), 363-372, 2001 | 990 | 2001 |
| Measuring festival quality and value affecting visitors’ satisfaction and loyalty using a structural approach YS Yoon, JS Lee, CK Lee International journal of hospitality management 29 (2), 335-342, 2010 | 807 | 2010 |
| The hierarchical effects of affective and cognitive components on tourism destination image S Kim, Y Yoon Journal of Travel & Tourism Marketing 14 (2), 1-22, 2003 | 335 | 2003 |
| Segmenting casino gamblers by motivation: A cluster analysis of Korean gamblers CK Lee, YK Lee, BJ Bernhard, YS Yoon Tourism Management 27 (5), 856-866, 2006 | 285 | 2006 |
| Factors influencing social capital in rural tourism communities in South Korea DB Park, KW Lee, HS Choi, Y Yoon Tourism management 33 (6), 1511-1520, 2012 | 265 | 2012 |
| Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions: The case of casual-dining restaurants J Hwang, YS Yoon, NH Park International Journal of Hospitality Management 30 (4), 897-907, 2011 | 248 | 2011 |
| Development of a structural model for tourism destination competitiveness from stakeholders' perspectives Y Yoon Virginia Polytechnic Institute and State University, 2002 | 234 | 2002 |
| Involvement and travel for recreational runners in North Carolina NG McGehee, Y Yoon, D Cárdenas Journal of Sport Management 17 (3), 305-324, 2003 | 229 | 2003 |
| Rural residents’ attitudes to tourism and the moderating effects of social capital DB Park, R Nunkoo, YS Yoon Tourism Geographies 17 (1), 112-133, 2015 | 195 | 2015 |
| Developing sustainable rural tourism evaluation indicators DB Park, YS Yoon International journal of tourism research 13 (5), 401-415, 2011 | 181 | 2011 |
| Relationship between perceived risk, evaluation, satisfaction, and behavioral intention: A case of local-festival visitors HK Sohn, TJ Lee, YS Yoon Journal of Travel & Tourism Marketing 33 (1), 28-45, 2016 | 170 | 2016 |
| Motivations for war-related tourism: A case of DMZ visitors in Korea JD Bigley, CK Lee, J Chon, Y Yoon Tourism Geographies 12 (3), 371-394, 2010 | 165 | 2010 |
| Investigating differences in antecedents to value between first‐time and repeat festival‐goers JS Lee, CK Lee, Y Yoon Journal of Travel & Tourism Marketing 26 (7), 688-702, 2009 | 162 | 2009 |
| An investigation of the relationship between tourism impacts and host communities' characteristics Y Yoon, D Gürsoy, JS Chen Anatolia 10 (1), 29-44, 1999 | 149 | 1999 |
| Resident perception of the impact of limited-stakes community-based casino gaming in mature gaming communities SK Kang, CK Lee, Y Yoon, PT Long Tourism management 29 (4), 681-694, 2008 | 143 | 2008 |
| Thanatourism or peace tourism: Perceived value at a North Korean resort from an indigenous perspective CK Lee, LJ Bendle, YS Yoon, MJ Kim International Journal of Tourism Research 14 (1), 71-90, 2012 | 127 | 2012 |
| Understanding the benefit sought by rural tourists and accommodation preferences: A South Korea case DB Park, HJ Lee, YS Yoon International journal of tourism research 16 (3), 291-302, 2014 | 52 | 2014 |
