| The virtual reality hardware acceptance model (VR-HAM): Extending and individuating the technology acceptance model (TAM) for virtual reality hardware KT Manis, D Choi Journal of Business Research, 2018 | 449 | 2018 |
| The digital era has changed marketing: A guide to using industry certifications and exploration of student perceptions of effectiveness D Laverie, W Humphrey, KT Manis, K Freberg Marketing Education Review, 2020 | 43 | 2020 |
| The Interplay between Advertising and Society: An Historical Analysis RE Mcdonald, DA Laverie, KT Manis Journal of Macromarketing, 2021 | 37 | 2021 |
| AI-Enabled marketing capabilities and the hierarchy of capabilities: Conceptualization, proposition development, and research avenues KT Manis, S Madhavaram Journal of Business Research 157, 113485, 2023 | 31 | 2023 |
| The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise SD Hunt, A Hass, KT Manis Journal of Macromarketing, 2021 | 25 | 2021 |
| The Impact of Virtual Marketing Strategies on the Price-TOM Relation KC Anderson, J Freybote, KT Manis The Journal of Real Estate Finance and Economics, 2022 | 13 | 2022 |
| Technology-enabled sales capability: A capabilities-based contingency framework V Badrinarayanan, S Madhavaram, KT Manis Journal of Personal Selling & Sales Management, 2022 | 12 | 2022 |
| Inaugural events and beer tourist behavior: Capitalizing on the craft beer movement KT Manis, HJJ Chang, DC Fowler, SC Blum Event Management 24 (2-3), 311-334, 2020 | 11 | 2020 |
| Capability bundling for effective supply chain management: An integrative framework and research agenda S Madhavaram, KT Manis, S Rashidi‐Sabet, DF Taylor Journal of Business Logistics, 2022 | 10 | 2022 |
| 5 Principles for Responding to Customer Reviews KT Manis, Y Wang, A Chaudhry Harvard Business Review, 2020 | 6 | 2020 |
| Building capabilities for software development firm competitiveness: The role of intellectual capital and intra-firm relational capital S Madhavaram, R Appan, KT Manis, GJ Browne Information & Management 60 (2), 103744, 2023 | 5 | 2023 |
| Filling the educator pipeline: Recruiting male family and consumer sciences teachers RV Godfrey, KT Manis Journal of Family & Consumer Sciences 109 (2), 48-53, 2017 | 5 | 2017 |
| Early adoption of innovative media into digital marketing strategies: an abstract KC Anderson, KT Manis Academy of Marketing Science Annual Conference, 119-120, 2020 | 2 | 2020 |
| The Curvilinear Role of Trust in Marketing Systems: Analysis of a Moderated-Mediation Model with Hierarchical Linear Modeling KT Manis, S Cockrell, W Friske Journal of Macromarketing 44 (1), 116-134, 2024 | 1 | 2024 |
| AI companionship or loneliness: how AI-based Chatbots impact consumer’s (Digital) well-being: an abstract KT Manis, J Matis Academy of Marketing Science Annual Conference-World Marketing Congress, 365-366, 2021 | 1 | 2021 |
| Virtual Reality (VR) content is the new reality for destination marketing organizations: investigating the role of VR as a destination branding tactic: an abstract KT Manis Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 1 | 2020 |
| Beerscape: Are there best practices for hosting an inaugural beer festival? KT Manis, J Palabiyik Journal of Hospitality & Tourism Cases 9 (4), 41-45, 2021 | | 2021 |
| How to use Mendeley desktop (successfully) KT Manis https://www.researchgate.net/publication …, 2020 | | 2020 |
| When Social-Recognition Trumps Financial Incentives as Desired Currency: An Abstract KT Manis Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | | 2020 |
| Advertising in America: Historical Changes Based on Societal Changes R McDonald, D Laverie, K Manis Society for Marketing Advances, 2019 | | 2019 |
Sreedhar MadhavaramAlumni and United Supermarkets Professor of Marketing, Texas Tech UniversityVerified email at ttu.edu
