Artificial Intelligence enabled marketing solutions : A review SK Vishnoi, T Bagga, A Sharma, SN Wani Indian Journal Of Economics & Business 17 (4), 167-177, 2018 | 70 | 2018 |
Medical Tourism: Treatment, Therapy & Tourism T Bagga, SK Vishnoi, S Jain, R Sharma International Journal of Scientific & Technology Research 9 (3), 4447-4453, 2020 | 63 | 2020 |
Marketing Intelligence: Antecedents and Consequences SK Vishnoi, T Bagga 3RD INTERNATIONAL CONFERENCE ON INNOVATIVE COMPUTING AND COMMUNICATION …, 2020 | 29 | 2020 |
Intelligent Automation, Planning & Implementation: A Review of Constraints SK Vishnoi, A Tripathi, T Bagga International Journal on Emerging Technologies 10 (1(a)), 174-178, 2019 | 28 | 2019 |
Big Data-Driven Marketing enabled Business Performance: A Conceptual Framework of Information, Strategy and Customer Lifetime Value A Tripathi, T Bagga, S Sharma, SK Vshnoi 11th International Conference on Cloud Computing, Data Science & Engineering …, 2021 | 20 | 2021 |
A Study on Customer Preferences towards Travel and Tourism Sector and Their Services A Singh, SK Vishnoi, T Bagga | 12 | 2018 |
Marketing Intelligence and Firm Performance: Reviewing The Mediating Impact Of Customer Relationships, Customer Satisfaction And Customer Loyalty SK Vishnoi, T Bagga, R Aggarwal Indian Journal of Economics and Business 18 (2), 555-570, 2019 | 10 | 2019 |
Social Media Analytics: Impact & Implications in Healthcare SK Vishnoi, A Saini, T Bagga International Journal for Modern Trends in Science and Technology 6 (6), 22-28, 2020 | 4 | 2020 |
Continuance Intention of ChatGPT Use by Students CS Shah, S Mathur, SK Vishnoi Springer Nature Switzerland, 159-175, 2023 | 2 | 2023 |
Modeling the Determinants of Brand Loyalty Using PLS-SEM: A Study of Automobile Customers in Emerging Economies SK Vishnoi, S Akhter, T Bagga, A Mittal Indian Journal of Marketing 53, 27-44, 2023 | 2 | 2023 |
Study of Consumer Behavior Towards Real Estate Sector Post Demonetization A Khurana, SK Vishnoi, T Bagga International Journal of Management Studies 5 (4(4)), 108-115, 2018 | 2 | 2018 |
Digital photo hoarding in online retail context. An in-depth qualitative investigation of retail consumers R Agarwal, A Mehrotra, MK Pant, EA Alzeiby, SK Vishnoi Journal of Retailing and Consumer Services 78, 103729, 2024 | 1 | 2024 |
Connecting BOP consumers and retailers: What drives small-time retailing through social media? J Kumar, G Katiyar, A Mehrotra, R Attri, SK Vishnoi Journal of Retailing and Consumer Services 77, 103679, 2024 | 1 | 2024 |
Exploring Technology and Organizational Capability from the Perspective of Marketing Intelligence SK Vishnoi, T Bagga, A Tripathi 2021 9th International Conference on Reliability, Infocom Technologies and …, 2021 | 1 | 2021 |
AI-enabled Green Business Strategy: Path to carbon neutrality via environmental performance and green process innovation V Chotia, Y Cheng, R Agarwal, SK Vishnoi Technological Forecasting and Social Change 202, 123315, 2024 | | 2024 |
Factors Influencing the Mental Health of White-Collar Construction Workers in Developing Economies: Analytical Study during the COVID-19 Pandemic in India Deep, S., Sonkar, N., Yadav, P., Vishnoi, S., Bhoola, V., Kumar, A. Journal of Construction Engineering and Management 170 (5), 1-16, 2024 | | 2024 |
Examining the Impact of Argument Quality and Source Credibility on Consumers’ Behavioral Intention Toward Green Cosmetics: The Moderating Role of Perceived Innovativeness S Mathur, SK Vishnoi, T Bagga, A Mittal, A Mittal Prabandhan: Indian Journal of Management 17 (3), 26-47, 2024 | | 2024 |
Construct modelling, statistical analysis and empirical validation using PLS-SEM: a step-by-step guide of the analysis procedure SK Vishnoi, S Mathur, T Bagga, A Singhal, P Rawal, S Sharma, R Yadav International Journal of Data Analysis Techniques and Strategies 16 (2), 162-180, 2024 | | 2024 |
Influence of augmented reality and virtual reality on real estate investment decisions: understand consumer perspective in Indian AEC industry S Deep, S Vishnoi, R Malhotra, S Mathur, H Yawale, A Kumar, A Singla Engineering, Construction and Architectural Management, 2023 | | 2023 |
Big Data in Healthcare: Technological Implications and Challenges SK Vishnoi, N Virmani, D Pant, A Garg Designing Intelligent Healthcare Systems, Products, and Services Using …, 2022 | | 2022 |