| Investigating The Moderating Role Of Switching Cost In The Relationship Of E-Service Quality, Perceived Customer Value, Satisfaction And Loyalty Towards Online Travel Agencies P Jain, A Kumar International Journal in Management & Social Science 3 (3), 2014 | 8 | 2014 |
| Digital financial inclusion: Strategic issues and imperatives P Jain, D Upadhyay, G Purswani Financial Inclusion in Emerging Markets: A Road Map for Sustainable Growth …, 2021 | 3 | 2021 |
| Performance analysis: Pre and post merger of Indian pharmaceutical companies J Thomas, DM George, DP Jain International Journal of Social Science and Economic Research 4 (1), 664-672, 2019 | 3 | 2019 |
| Disruptive innovation in higher education: Challenges in application of e-learning in conventional university system P Jain, G Purswani International Journal of Research in IT and Management 6 (2), 34-41, 2016 | 3 | 2016 |
| Yulu: Moving Towards a Sustainable Future D Upadhyay, G Purswani, P Jain South Asian Journal of Business and Management Cases 9 (3), 445-456, 2020 | 2 | 2020 |
| Building employability skills through the use of information and communication technology G Purswani, P Jain International Journal of Advance Research in Computer Science and Management …, 2017 | 2 | 2017 |
| Enhancements of Women's Entrepreneurship: A Theme-Based Study S Kruthika, AM Arifulla, P Jain Female Entrepreneurship as a Driving Force of Economic Growth and Social …, 2023 | 1 | 2023 |
| Rebranding: Strategies to Internalise the New Brand P Jain, M Sneha, N Kumar Asian Journal of Research in Business Economics and Management 8 (1), 140-149, 2018 | 1 | 2018 |
| Greenpreneurship Pioneering Solutions for Climate Change: An Indian Perspective P Jain, P Aruna, G Purswani Green Economy and Renewable Energy Transitions for Sustainable Development …, 2024 | | 2024 |
| Impact of meme marketing on consumer purchase intention: Examining the mediating role of consumer engagement. Innovative Marketing JP Rathi Navrang Innovative Marketing 20 (1), 1-16, 2023 | | 2023 |
| SPREADING RELIGION AND CULTURE THROUGH INTERNET MEMES N Rathi, P Jain Journal of Dharma 48 (04), 2023 | | 2023 |
| IMPACT OF MEME MARKETING N Rathi, P Jain | | 2023 |
| The Power and Pitfalls of Internet Memes in promoting brand awareness and engagement on social media N Rathi, P Jain World Scientific News 184, 51-62, 2023 | | 2023 |
| Adoption of electric vehicles in India: An extension of utaut model P Jain, G Purswani, D Upadhyay Gitarattan International Business School 14 (1), 1-13, 2022 | | 2022 |
| Work from Home–The New Normal: Prospects, Challenges and Solutions G Purswani, D Upadhyay, P Jain The New Normal: Reinventing Professional Life and Familial Bonding in the …, 2021 | | 2021 |
| IMPACT OF POLICY RATES ON THE SHARE PRICE OF PUBLIC AND PRIVATE SECTOR BANKS IN INDIA. KD Dechacca, A Mathachan, P Jain | | 2019 |
| A Study on Ambush Marketing Strategy - In the Contest of Ethical and Unethical Aspects A P, P Jain Global Journal of Arts and Management 2 (2), 167-169, 2013 | | 2013 |
| A STUDY ON AMBUSH MARKETING STRATEGY-IN THE CONTEXT OF ETHICAL AND UNETHICAL ASPECTS P Jain, P Aruna Global J. of Arts & Mgmt 2 (2), 2, 2012 | | 2012 |
Dr Geetanjali PurswaniAssistant Professor of Department of Commerce, Christ UniversityVerified email at christuniversity.in
