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Subin Sudhir
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Measuring consumer motivations to share rumors: Scale development
S Sudhir, AB Unnithan
International Journal of Online Marketing (IJOM) 4 (3), 51-67, 2014
122014
Exploring the relationship between emotionality and product star ratings in online reviews
R Ramachandran, S Sudhir, AB Unnithan
IIMB Management Review 33 (4), 299-308, 2021
72021
Marketplace rumor sharing among young consumers: the role of anxiety and arousal
S Sudhir, AB Unnithan
Young Consumers 20 (1), 1-13, 2019
62019
Role of affect in marketplace rumor propagation
S Sudhir, AB Unnithan
Marketing Intelligence & Planning 37 (6), 631-644, 2019
62019
The Role of Theoretical Breadth and Student Engagement in the Use of Case Methods in Marketing Pedagogy.
S Sudhir, AB Unnithan
E-Journal of Business Education and Scholarship of Teaching 12 (2), 78-91, 2018
52018
Rumor sharing in the marketplace: what motivates the consumer?
S Sudhir, AB Unnithan
Indian Institute of Management Kozhikode, 2013
22013
Rumors in organizational communication: a nightmare for HR managers
S Sudhir
Human Resource Management International Digest 26 (5), 18-21, 2018
12018
Rumour Sharing in the Marketplace: A Manifestation of Anxiety, Arousal, and Valence
S Sudhir, AB Unnithan
Indian Institute of Management Kozhikode Working papers, 2016
2016
Understanding Consumer Motivations to Share Rumours in the Marketplace
S Sudhir
Indian Institute of Management Kozhikode, 2016
2016
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Articles 1–9