| Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads SM Edwards, H Li, JH Lee Journal of advertising 31 (3), 83-95, 2002 | 1536 | 2002 |
| Measuring the intrusiveness of advertisements: Scale development and validation H Li, SM Edwards, JH Lee Journal of advertising 31 (2), 37-47, 2002 | 1030 | 2002 |
| Product placement: How brands appear on television C La Ferle, SM Edwards Journal of advertising 35 (4), 65-86, 2006 | 306 | 2006 |
| Teens' use of traditional media and the Internet C La Ferle, SM Edwards, WN Lee Journal of Advertising Research 40 (3), 55-65, 2000 | 231 | 2000 |
| Factors impacting responses to cause-related marketing in India and the United States: Novelty, altruistic motives, and company origin C La Ferle, G Kuber, SM Edwards Journal of Business Research 66 (3), 364-373, 2013 | 194 | 2013 |
| Does place matter when shopping online? Perceptions of similarity and familiarity as indicators of psychological distance SM Edwards, JK Lee, CL Ferle Journal of interactive advertising 10 (1), 35-50, 2009 | 152 | 2009 |
| Influence of story structure on perceived story bias and news organization credibility F Fico, JD Richardson, SM Edwards Mass communication & society 7 (3), 301-318, 2004 | 135 | 2004 |
| Internet diffusion in Japan: Cultural considerations C La Ferle, SM Edwards, Y Mizuno Journal of advertising research 42 (2), 65-79, 2002 | 129 | 2002 |
| The technology paradox: Efficiency versus creativity SM Edwards Creativity Research Journal 13 (2), 221-228, 2001 | 118 | 2001 |
| Does gender impact the perception of negative information related to celebrity endorsers? SM Edwards, C La Ferle Journal of promotion management 15 (1-2), 22-35, 2009 | 117 | 2009 |
| A social media mindset SM Edwards Journal of interactive advertising 12 (1), 1-3, 2011 | 110 | 2011 |
| Culture, attitudes, and media patterns in China, Taiwan, and the US: Balancing standardization and localization decisions CL Ferle, SM Edwards, WN Lee Journal of Global Marketing 21 (3), 191-205, 2008 | 97 | 2008 |
| The novelty of 3D product presentations online SM Edwards, H Gangadharbatla Journal of Interactive Advertising 2 (1), 10-18, 2001 | 83 | 2001 |
| The effect of 3-D product visualisation on the strength of brand attitude KY Lee, H Li, SM Edwards International Journal of Advertising 31 (2), 377-396, 2012 | 48 | 2012 |
| Role-taking: Enhancing the online experience SM Edwards, C La Ferle Journal of Current Issues & Research in Advertising 25 (2), 45-56, 2003 | 27 | 2003 |
| An overview of teenagers and television advertising in the United States CL Ferle, H Li, SM Edwards Gazette (Leiden, Netherlands) 63 (1), 7-24, 2001 | 27 | 2001 |
| From the guest editor: special issue on electronic word-of-mouth and its relationship with advertising, marketing and communication S Edwards Journal of Interactive Advertising 6 (2), 1-2, 2006 | 19 | 2006 |
| A normative approach to motivating savings behavior: The moderating effects of attention to social comparison information HJ Yoon, C La Ferle, SM Edwards International Journal of Advertising 35 (5), 799-822, 2016 | 18 | 2016 |
| The Sports Inventory for Pain: A confirmatory factor analysis JB Bartholomew, SM Edwards, BW Brewer, JL Van Raalte, DE Under Research quarterly for exercise and sport 69 (1), 24-29, 1998 | 18 | 1998 |
| Cross media promotion of the Internet in television commercials S Edwards, CL Ferle Journal of Current Issues & Research in Advertising 22 (1), 1-12, 2000 | 17 | 2000 |
Carrie La FerleProfessor, Southern Methodist UniversityVerified email at smu.edu
