| CONSUMER SATISFACTION, DISSATISFACTION AND POST-PURCHASE EVALUATION: AN EMPIRICAL STUDY ON SMALL SIZE PASSENGER CARS IN INDIA. SN Mahapatra, J Kumar, A Chauhan International Journal of Business & Society 11 (2), 2010 | 50 | 2010 |
| Customer retention: a study on Indian banks SN Mahapatra, P Kumar International Journal of Research–Granthaalayah 5 (7), 2017 | 18 | 2017 |
| Altman's model for predicting business failure: case study of HAFED J Kumar, K Pal, SN Mahapatra, SS Kundu Abhigyan 29 (3), 52-61, 2011 | 12 | 2011 |
| An empirical analysis of cause of consumer dissatisfaction and the reasons why consumers enduring dissatisfaction SN Mahapatra Serbian Journal of Management 9 (1), 71-89, 2014 | 11 | 2014 |
| Reasons why the customers dissolve their banking relationship from existing banks SN Mahapatra, P Kumar International journal of research granthaalayah 5, 261-271, 2017 | 8 | 2017 |
| N., Kumar, J., Chauhan, A.,(2010). Consumer satisfaction, dissatisfaction and post-purchase evaluation: an empirical study on small size passenger cars in India S Mahapatra International Journal of Business & Society 11 (2), 97-108, 0 | 4 | |
| Mission Statement & Its Relevance in Firm's Strategy Formulation SMA Chahal Amity Business Review 14 (2), 75, 2013 | 3 | 2013 |
| Transnational corporations and marketing ethics in global market in post globalization SN Mahapatra, J Kumar Abhigyan 27 (2), 1, 2009 | 3 | 2009 |
| Strategic alliance: Key issues and factors responsible for success and failure of an alliance SN Mahapatra, A Saklani Monash Business Review 3 (3), 1-12, 2007 | 3 | 2007 |
| The era of Social Media Marketing: from a Marketing Gimmick to Key Element of Marketing Mix Strategy S Devi, SN Mahapatra | 2 | 2022 |
| Role of Social Media Influencer’s Credibility in Consumer’s Purchase Decisions S Devi, SN Mahapatra The journal of contemporary issues in business and government 27 (2), 6889-6896, 2021 | 2 | 2021 |
| Virus and economy S Mahapatra Global J. Manag. Bus 20 (7), 63-65, 2020 | 2 | 2020 |
| Social Media Influencers: Key to Influence Consumer's Intention to Purchase Fitness Products S Devi, SN Mahapatra International Journal of Health Sciences, 3181-3188, 2022 | 1 | 2022 |
| Impact of Social Media Marketing on Consumer Trust through Online Customer Engagement. S Devi, SN Mahapatra Turkish Online Journal of Qualitative Inquiry 12 (9), 2021 | | 2021 |
| ONLINE CUSTOMER ENGAGEMENT AND RELATIONSHIP BETWEEN SOCIAL MEDIA AND ONLINE SHOPPING SMP Kumar International Journal of Psychosocial Rehabilitation 24 (3), 4252, 2020 | | 2020 |
| Customer Engagement and Perception of Customer Against Offline Vs Online Experience SMP Kumar International Journal of Advanced Science and Technology 29 (7), 4505-4511, 2020 | | 2020 |
| Competition through cooperation S Mahapatra, A Saklani Monash University, 0 | | |
| Transnational Corporations and Marketing Ethics SN Mahapatra, C Aarti | | |
