Sandip Trada
Sandip Trada
Assistant Professor, Nirma University
Verified email at nirmauni.ac.in
Title
Cited by
Cited by
Year
The dual effects of perceived unfairness on opportunism in channel relationships
S Trada, V Goyal
Industrial Marketing Management 64, 135-146, 2017
202017
Tripartite role of communications in channel relationships: Mitigating exchange hazards, reducing opportunism, and curtailing its ill effects on relationship performance
S Trada, V Goyal
Industrial Marketing Management, 2019
2019
THE ROLE OF PERCEIVED UNFAIRNESS ON CHANNEL PARTNERS OPPORTUNISM
SG Trada
INDIAN INSTITUTE OF MANAGEMENT INDORE, 2017
2017
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Articles 1–3