| Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model M Xiao, R Wang, S Chan-Olmsted Journal of Media Business Studies 15 (3), 188-213, 2018 | 618 | 2018 |
| Factors influencing eSports viewership: An approach based on the theory of reasoned action M Xiao Communication & Sport 8 (1), 92-122, 2020 | 152 | 2020 |
| Smart Sports Fans: Factors Influencing Sport Consumption on Smartphones S Chan-Olmsted, M Xiao Sport Marketing Quarterly 28 (4), 181-194, 2019 | 46 | 2019 |
| The effects of avatars' age on older adults' self-disclosure and trust YH Lee, M Xiao, RH Wells Cyberpsychology, Behavior, and Social Networking 21 (3), 173-178, 2018 | 31 | 2018 |
| Factors affecting smartphone dependency of media consumers S Chan-Olmsted, M Xiao International Journal of Mobile Communications 17 (3), 2019 | 13 | 2019 |
| Engaging in Dialogues: The Impact of Comment Valence and Influencer-Viewer Interaction on the Effectiveness of YouTube Influencer Marketing M Xiao Journal of Interactive Advertising, 2023 | 9 | 2023 |
| Does that sound right? The effects of regulatory fit and nonfit headline frames on motivated information processing YH Lee, B Getz, M Xiao Communication Monographs, 2019 | 6 | 2019 |
| Multiplatform: A Consumption Perspective SM Chan-Olmsted, M Xiao Handbook of Media Management and Economics, 2018 | 4 | 2018 |
| Defining, conceptualizing, and assessing the practice of branded content as a marketing communication strategy S Chan-Olmsted, LC Wolter, M Xiao Transfer Zeitschrift – Werbeforschung & Praxis 2, 18-30, 2018 | 4 | 2018 |
| Pride and Prejudice and Country-of-Origin Ecological Images: The Influence of COO Ecological Image on Consumer Evaluation of Product Greenness and Green Claim Credibility M Xiao, P Myers Environmental Communication 16 (4), 473-489, 2022 | 1 | 2022 |
| Environmental Communication on Twitter: The Impact of Source, Bandwagon Support, and Message Valence on Target Audiences M Xiao Sustainability 15 (20), 14732, 2023 | | 2023 |
| Endorsed by the Crowd: How Product Reviews and Review Metrics Affect Consumer Bandwagon Perception and Purchase Intention M Xiao, P Myers The Proceedings of the 2022 Conference of the American Academy of …, 2022 | | 2022 |
| Social Media Superstar: The Success and Controversy of DJ Khaled M Xiao SAGE Business Cases, 2021 | | 2021 |
| " Overpriced Junk": The Overwhelming Impact of Negative User-Generated Comments on the Effectiveness of Influencer Marketing on YouTube M Xiao The Proceedings of the 2021 Conference of the American Academy of Advertising, 5, 2021 | | 2021 |
Sylvia Chan-OlmstedUniversity of FloridaVerified email at jou.ufl.edu
