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Gurmeet Kaur Matharu
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Year
What Motivates Young Indian Consumers to Buy Organic Food?
GK Matharu, T von der Heidt, G Sorwar, A Sivapalan
Journal of International Consumer Marketing, 1-20, 2021
202021
The moderating role of Hofstede’s cultural dimensions on consumer purchasing of organic food
GK Matharu, T von der Heidt, G Sorwar, A Sivapalan
Journal of International Consumer Marketing 2023, 1-20, 2023
72023
Factors influencing buying behaviour of organic food: An empirical study of young consumers in India
GK Matharu
Southern Cross University, 2019
22019
Understanding the consumer behaviour towards plant-based foods: An application of capability, opportunity, motivation and behaviour (COM-B)model in an Australian context
GK Matharu
Southern Cross University, 2023
2023
The Association Between ‘Vegetarian for Life’Diet Quality and Depressive Symptoms: A Replication Study.
M Lee, T Best, K Baltrotsky, GK Matharu
PsyArXiv, 2023
2023
Understanding the antecedents of plant-based foods behavior-an exploratory study using COM-B model
GK Matharu, G Sorwar
A World Disrupted: Marketing’s Role in Understanding, Adapting and …, 2023
2023
Research briefing: A comparison between animal-based and plant-based foods
GK Matharu
https://www.vegansociety.com/get-involved/research/research-news/research …, 2021
2021
Factors influencing buying behaviour of plant-based foods
GK Matharu, G Sorwar, S Wilde
Australian and New Zealand Marketing Academy Conference (ANZMAC) 2021 …, 2021
2021
Cultural values and organic food in India
GK Matharu, T von der Heidt, G Sorwar
Australian and New Zealand Marketing Academy Conference (ANZMAC) 2019: Winds …, 2019
2019
Antecedents of organic food products intention and behaviour
GK Matharu, T von der Heidt, G Sorwar
Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018 …, 2018
2018
Factors influencing buying behaviour of organic food products
GK Matharu, T von der Heidt, G Sorwar
Conference: Australian and New Zealand Marketing Academy Conference (ANZMAC …, 2017
2017
The Association Between ‘Vegetarian for Life’Diet Quality, Social Connection and Depressive Symptoms: A Within Groups Study
M Lee, GK Matharu, KA Baltrotsky, T Best
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