| Adding co-creation as an antecedent condition leading to trust in business-to-business relationships D Franklin, R Marshall Industrial Marketing Management 77, 170-181, 2019 | 141 | 2019 |
| Investigating salesperson performance factors: A systematic review of the literature on the characteristics of effective salespersons H Herjanto, D Franklin Australasian Marketing Journal (AMJ), 2019 | 85 | 2019 |
| COVID-19 and extremeness aversion: the role of safety seeking in travel decision making J Kim, J Park, J Lee, S Kim, H Gonzalez-Jimenez, J Lee, YK Choi, JC Lee, ... Journal of Travel Research 61 (4), 837-854, 2022 | 64 | 2022 |
| Online Travel Agency Price Presentation: Examining the Influence of Price Dispersion on Travelers’ Hotel Preference J Kim, D Franklin, M Phillips, E Hwang Journal of Travel Research, 2019 | 58 | 2019 |
| The Relationship Between e-lifestyle and Internet Advertising Avoidance AA Koshksaray, D Franklin, KH Hanzaee Australasian Marketing Journal (AMJ) 23 (1), 38-48, 2015 | 49* | 2015 |
| Al-enabled biometrics in recruiting: Insights from marketers for managers P van Esch, J Stewart Black, D Franklin, M Harder Australasian Marketing Journal 29 (3), 225-234, 2021 | 40 | 2021 |
| The impact of same versus different price presentation on travel choice and the moderating role of childhood socioeconomic status M Giroux, D Franklin, J Kim, J Park, K Kwak Journal of Travel Research 61 (3), 674-695, 2022 | 16 | 2022 |
| International Market Segmentation across Consumption and Communication Categories: Identity, Demographics, and Consumer Decisions and Online Habits R De Villiers, P Tipgomut, A Franklin IntechOpen, 2020 | 10 | 2020 |
| Experiments in Emotion, Co-creation and Trust M Luccini, R Marshall, D Franklin Global Marketing Conference, 2018 | 6 | 2018 |
| An experimental investigation of second-hand clothing consumption RP Bagozzi, SFC Yap, H Herjanto, D Franklin Halimin and Franklin, Drew, An Experimental Investigation of Second-Hand …, 2022 | 2 | 2022 |
| Marketing the use of headgear in high contact sports NAS Doust, P van Esch, J Kemper, D Franklin, S Casserly Journal of Retailing and Consumer Services 59, 102407, 2021 | 2 | 2021 |
| “012012 or 111000”: preference for consumption pattern-seeking J Kim, Y Cui, E Hwang, D Franklin, Y Seo European Journal of Marketing 54 (9), 2171-2194, 2020 | 2 | 2020 |
| Toward Restoring Violated Trust: Exploring the Antecedents of Trust in Business-to-Business Relationships D Franklin Auckland University of Technology, 2014 | 2 | 2014 |
| Fit for Purpose: Augmented Reality and Branding S Richter, C Beach, L Sajtos, D Franklin Australia and New Zealand Marketing Academy Conference, 2023 | | 2023 |
| Trust You, But Trust Your Outsourced Company? SY Park, R Marshall, D Franklin, R De Villiers Australia and New Zealand Marketing Academy Conference, 2023 | | 2023 |
| Recipes for Recovery: A Configurational Approach to Developing and Deploying Interorganisational Trust Recovery Solutions Following Service Failure D Franklin Auckland University of Technology, 2020 | | 2020 |
| Triggering Trust: Emotions in Co-Creative Sales Interaction R Marshall, D Franklin Australia and New Zealand Marketing Academy Conference, 2019 | | 2019 |
| Spirituality and Family Support Driving Salespersons Performance H Herjanto, D Franklin Australia and New Zealand Marketing Academy Conference, 2019 | | 2019 |
| Restoring Violated Trust: Toward Understanding the Factors Contributing to Trust Recovery Following Business-to-Business Service Failure D Franklin, R Marshall, AM Kennedy Innovation, Entrepreneurship and Knowledge Academy Conference, 2019 | | 2019 |
| Investigating Salesperson Performance Factors: A Contemporary Meta-Analysis H Herjanto, D Franklin Australia and New Zealand Marketing Academy Conference, 2018 | | 2018 |
Roger MarshallProfessor of Marketing (retired), Auckland University of TechnologyVerified email at aut.ac.nz
