| Factors affecting behavioral intentions towards mobile banking usage: Empirical evidence from India S Dasgupta, RIK Paul, S Fuloria Romanian journal of marketing, 6, 2011 | 274 | 2011 |
| Achieving student satisfaction and student loyalty in higher education: A focus on service value dimensions R Paul, S Pradhan Services Marketing Quarterly 40 (3), 245-268, 2019 | 58 | 2019 |
| Consumer perception of genetically modified food: Empirical evidence from India S Mandal, R Paul Journal of International Food & Agribusiness Marketing 24 (2), 169-183, 2012 | 23 | 2012 |
| Developing a service value measurement scale in retail banking services: Evidence from India SK Roy, R Paul, A Quazi, B Nguyen International Journal of Bank Marketing 36 (4), 616-633, 2018 | 19 | 2018 |
| Relative importance of service value by customer relationship stages: Evidence from the Indian retail banking A Ponnam, R Paul International Journal of Bank Marketing 35 (2), 319-334, 2017 | 19 | 2017 |
| Teaching customer experience quality and its significance in retail management: a role playing game using Chinese Puzzle ‘Tangram’ R Paul, A Ponnam Decision Sciences Journal of Innovative Education 16 (2), 126-139, 2018 | 13 | 2018 |
| Country-of-origin image as an antecedent to brand equity R Paul, S Dasgupta Journal of International Business 2 (2), 37-57, 2010 | 12 | 2010 |
| Aligning aggregate planning with (s, S) inventory model in a stochastic demand environment SS Bagchi, R Paul International Journal of Strategic Decision Sciences (IJSDS) 9 (1), 29-44, 2018 | 7 | 2018 |
| A ratio-dependent predator–prey model with strong allee effect in the prey and an alternative food source for the predator A Maiti, R Paul, S Alam Int. J. Res. Engin. Technol 5, 233-241, 2016 | 5 | 2016 |
| Case study 11: Marketing of services: The McDonald’s way R Paul, SK Roy Marketing cases from emerging markets, 99-112, 2013 | 4 | 2013 |
| Taj: I will prevail. Exemplifying customer service in times of crisis R Paul Emerald Emerging Markets Case Studies 2 (8), 1-11, 2012 | 3 | 2012 |
| How Perceived Value Advances Loyalty Progression? Evidence from Indian Quick Service Restaurants RIK Paul, A Ponnam, R Rubal, DK Singh Academy of Marketing Studies Journal 27 (S3), 2023 | 2 | 2023 |
| Photodynamic therapy for circumscribed choroidal haemangioma: a case report. C Bhatt, SK Bandyopadhyay, PK Chatterjee, RC Paul, SC Bagchi, ... Journal of the Indian Medical Association 109 (10), 759-761, 2011 | 2 | 2011 |
| Discerning the antecedents determining empowerment of life insurance agents: an empirical examination R Darbha, A Ponnam, R Paul, S Sreejesh Journal of Financial Services Marketing 27 (4), 279-290, 2022 | 1 | 2022 |
| Feeding the hungry surfers: www. justeat. in R Paul, D Purkayastha Emerald Emerging Markets Case Studies 2 (8), 1-21, 2012 | 1 | 2012 |
| THE GAME OF STORES: SIMULATING RETAIL SITE SELECTION AND PROFITABILITY R Paul, A Ponnam, SS Bagchi Marketing Education Review 32 (4), 282-297, 2022 | | 2022 |
| MBA Mentorship in India: Mentee Expectations S Pradhan, S Bose, M Bashir, R Paul, V Rao Journal of Organizational Behavior Education 14, 215-236, 2021 | | 2021 |
| Outsourcing Online Marketing: Dilemma in Partner Selection at Creating Values Pvt. Ltd. R Paul, J Gaur, J Ahuja SAGE Publications: SAGE Business Cases Originals, 2021 | | 2021 |
| Demonstrating Push and Pull Manufacturing Strategies: An Experiential Classroom Activity Using Origami Art R Paul, SS Bagchi, J Gaur NJP Operations Management Education Review 13, 1-11, 2019 | | 2019 |
| Capsulorhexis Simplified for Beginners A Ray, RC Paul JOURNALNovember 2016, 35, 2016 | | 2016 |
Sanjay FuloriaProfessor, IBS HyderabadVerified email at ibsindia.org
