| Propaganda as communication strategy: Historic and contemporary perspective M Malhan, PP Dewani Academy of Marketing Studies Journal 24 (4), 1-15, 2020 | 13 | 2020 |
| Box office collection of sequel movies: exploring brand extension effect PP Dewani, M Malhan, S Mathur Journal for Global Business Advancement 14 (3), 288-311, 2021 | 6 | 2021 |
| Customer engagement on social networking sites: an experimental analysis in the tourism and hospitality sector M Malhan, PP Dewani Current Issues in Tourism 26 (12), 1915-1940, 2023 | 5 | 2023 |
| Exploring Customer Engagement on Social Networking Sites: A Qualitative Research Enquiry M Malhan, PP Dewani, A Nigam, D Vaz, EAA Ogbeibu Journal of Global Information Management (JGIM) 30 (5), 1-28, 2021 | 3 | 2021 |
| Exploring Customer Engagement on Social Networking Sites:: A Qualitative Research Enquiry A Nigam, PP Dewani, M Malhan, D Vaz, EAA Ogbeibu Journal of Global Information Management (JGIM) 30 (5), 1-28, 2021 | | 2021 |
| AMSJ_VOL. 24_NO. 4_2020_FULLTEXT V Gallart-Camahort, LC Fiol, JS García, S Katanga, D Parimoo, S Dixit, ... Academy of Marketing Studies Journal 24 (4), 02, 2020 | | 2020 |
| Essays on customer engagement in social networking sites customers perspective on information processing and dissemination M Malhan Lucknow, 0 | | |
