‪Neha Srivastava‬ - ‪Google Scholar‬

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Citations	122	96
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Co-authors

Amit MookerjeeProfessor and Head, USME, Delhi Techological UniversiityVerified email at dtu.ac.in
Abhishek MishraProfessor, Indian Institute of Management IndoreVerified email at iimidr.ac.in

Neha Srivastava

Neha Srivastava

Assistant Professor, IMT Ghaziabad

Verified email at iiml.ac.in


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Antecedents and moderators of brand trust in the context of baby care toiletries N Srivastava, SB Dash, A Mookerjee Journal of Consumer Marketing 32 (5), 328-340, 2015	67*	2015
Determinants of brand trust in high inherent risk products: The moderating role of education and working status N Srivastava, SB Dash, A Mookerjee Marketing Intelligence & Planning 34 (3), 394-420, 2016	45	2016
Investigating Antecedents of Adoption Intention for Audiobook Applications N Srivastava, M Abhishek, Y Dwivedi Journal of Computer Information Systems, 2021	9	2021
Antecedents of Brand Trust in the Baby Care Toiletries Product Brands: an Empirical Study in the Indian Context N Srivastava European Advances in Consumer Research 10, 178-179, 2013	1	2013

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