| The television cult: Prevalence of brand placements in an Indian reality show T Natarajan, J Jayapal, N Gangadharan Journal of Promotion Management 27 (7), 971-997, 2021 | 4 | 2021 |
| Examining the Influence of Endorser Credibility on Brand Placements in Reality Shows through Placement Appeal: Emotional Vs Rational Appeal T Natarajan, J Jayapal, S Jegan, N Gangadharan, P Thamaraiselvan Journal of Promotion Management 29 (6), 759-790, 2023 | 3 | 2023 |
| Brand placements: An exemplary integration in reality shows T Natarajan, J Jayapal, S Jegan, N Gangadharan Quarterly Review of Film and Video 40 (1), 112-137, 2023 | 1 | 2023 |
| COVID-19 Pandemic and Its Impact on the Consumption Behaviour of Functional Food Products in India GR Jayadevan, N Thamaraiselvan, J Jayapal, N Gangadharan Co-Editors, 315, 2021 | | 2021 |
| Building Social Identity Through Brand Placements in Reality Shows J Jayapal, T Natarajan, N Gangadharan, GR Jayadevan Co-Editors, 305, 2021 | | 2021 |
| The Future of Destination Management Organizations: A Literature Review N Thamaraiselvan, N Gangadharan, J Jayapal, GR Jayadevan Co-Editors 10 (1609), 268, 2021 | | 2021 |
| A Meta-Analysis on Destination Branding, 2015-19: What is on offer? N Thamaraiselvan, N Gangadharan, J Jayapal 04th International Conference on Marketing, Technology & Society 2020, 0 | | |
| The Television Cult: Rise of Brand Placements in Reality Shows N Thamaraiselvan, J Jayapal, N Gangadharan | | |
Jegan JayapalAssistant ProfessorVerified email at rajagiri.edu
