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Citations per year
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Cited by
All
Since 2019
Citations
4
4
h-index
1
1
i10-index
0
0
0
4
2
2023
2024
3
1
Co-authors
Dr. Usha Swaminathan
Associate Professor, VIT University
Verified email at vit.ac.in
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Jananipriya Rameshbabu
Research Scholar, VIT University
Verified email at vitstudent.ac.in
Marketing
Food Marketing
Consumer studies
Trademark
Articles
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Year
Green Brands Representation Through Color Trademarks for Sustainable Business Practices and Environmental Concerns
R Jananipriya, S Usha
ECS Transactions 107 (1), 11479
, 2022
4
2022
Colour Trademarks: A Creative Approach to Representing Green Brands and Sustainable Business Practices
R Jananipriya, R Kumar, S Usha, H Attchaya
2024
A critical review of the food colourants effects on Human Health and Environment
US Jananipriya R
Research Journal of Biotechnology 18 (10), 249-254
, 2023
2023
Social Benefits, Development, and the Pertinence of Laws: The Case of Commercialization of Plant Genetic Resources in the Global Markets
U Swaminathan, J Rameshbabu
Plant Genetic Resources, Inventory, Collection and Conservation, 519-533
, 2022
2022
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