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Toby Mammen
Toby Mammen
ICFAI BUSINESS SCHOOL, Ahmedabad
Verified email at ibsindia.org - Homepage
Title
Cited by
Cited by
Year
Validating service convenience scale and profiling customers: A study in the Indian retail context
JP Aagja, T Mammen, A Saraswat
Vikalpa 36 (4), 25-50, 2011
1012011
Building store brands using store image differentiation
A Saraswat, T Mammen, JP Aagja, R Tewari
Journal of Indian Business Research 2 (3), 166-180, 2010
712010
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Articles 1–2