Niall Piercy, PhD.
Niall Piercy, PhD.
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Modeling consumers’ adoption intentions of remote mobile payments in the United Kingdom: extending UTAUT with innovativeness, risk, and trust
EL Slade, YK Dwivedi, NC Piercy, MD Williams
Psychology & Marketing 32 (8), 860-873, 2015
Lean transformation in the pure service environment: the case of the call service centre
N Piercy, N Rich
International journal of operations & production management, 2009
The relationship between lean operations and sustainable operations
N Piercy, N Rich
International Journal of Operations & Production Management, 2015
Exploring consumer adoption of proximity mobile payments
E Slade, M Williams, Y Dwivedi, N Piercy
Journal of Strategic Marketing 23 (3), 209-223, 2015
High quality and low cost: the lean service centre
N Piercy, N Rich
European Journal of Marketing, 2009
Positive and negative cross‐channel shopping behaviour
N Piercy
Marketing Intelligence & Planning, 2012
RFID integrated systems in libraries: extending TAM model for empirically examining the use
K Kapoor, Y Dwivedi, NC Piercy, B Lal, V Weerakkody
Journal of Enterprise Information Management, 2014
Placing a hand in the fire: Assessing the impact of a YouTube experiential learning project on viral marketing knowledge acquisition
NJ Payne, C Campbell, AS Bal, N Piercy
Journal of Marketing Education 33 (2), 204-216, 2011
Framing the problematic relationship between the marketing and operations functions
N Piercy
Journal of Strategic Marketing 15 (2-3), 185-207, 2007
Online service quality: Content and process of analysis
N Piercy
Journal of Marketing Management 30 (7-8), 747-785, 2014
Change management in the public sector: the use of cross-functional teams
N Piercy, W Phillips, M Lewis
Production Planning & Control 24 (10-11), 976-987, 2013
Strategic marketing and operations relationships: the case of the lean enterprise
NC Piercy, N Rich
Journal of Strategic Marketing 12 (3), 145-161, 2004
Pay-per-click advertising: A literature review
KK Kapoor, YK Dwivedi, NC Piercy
The Marketing Review 16 (2), 183-202, 2016
Examining the information value of virtual communities: Factual versus opinion-based message content
C Archer-Brown, N Piercy, A Joinson
Journal of Marketing Management 29 (3-4), 421-438, 2013
Examining the effectiveness of experiential teaching methods in small and large OM modules
A Brandon‐Jones, N Piercy, N Slack, E Brandon‐Jones, C Campbell
International journal of operations & production management, 2012
Online service failure and propensity to suspend offline consumption
N Piercy, C Archer-Brown
The Service Industries Journal 34 (8), 659-676, 2014
Experiential learning: The case of the production game
N Piercy
Innovations in Education & Teaching International 50 (2), 202-213, 2010
Profiling existing research on social innovation in the public sector
NP Rana, V Weerakkody, YK Dwivedi, NC Piercy
Information Systems Management 31 (3), 259-273, 2014
The implications of lean operations for sales strategy: from sales-force to marketing-force
N Piercy, N Rich
Journal of Strategic Marketing 17 (3-4), 237-255, 2009
Demand-and supply-side cross-functional relationships: an application of disconfirmation theory
N Piercy, A Ellinger
Journal of Strategic Marketing 23 (1), 49-71, 2015
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