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Muhammad Rashid Saeed
Muhammad Rashid Saeed
UQ Business School
Verified email at uq.edu.au
Title
Cited by
Cited by
Year
Net-zero emission targets and the role of managerial environmental awareness, customer pressure, and regulatory control toward environmental performance
H Zameer, Y Wang, Saeed, M Rashid
Business Strategy and the Environment, 2021
872021
The antecedents and consequences of brand personality: A systematic review
MR Saeed, U Burki, R Ali, R Dahlstrom, H Zameer
EuroMed Journal of Business 17 (4), 448-476, 2022
282022
A game-theoretic strategic mechanism to control brand counterfeiting
H Zameer, Y Wang, H Yasmeen, AA Mofrad, R Saeed
Marketing Intelligence & Planning 36 (5), 585-600, 2018
142018
Sustainability-oriented corporate strategy: green image and innovation capabilities
H Zameer, H Yasmeen, Y Wang, MR Saeed
Management Decision, 2024
52024
Construal level theory in advertising research: A systematic review and directions for future research
MR Saeed, H Khan, R Lee, L Lockshin, S Bellman, J Cohen, S Yang
Journal of Business Research 183, 114870, 2024
2024
How best to advertise low-fit brand extensions: a construal level theory perspective
MR Saeed, R Lee, L Lockshin, S Bellman, S Yang, J Cohen
Journal of Consumer Marketing 41 (1), 94-109, 2024
2024
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