| Marketing Tactics in Times of Covid-19 A Kumar, A Gawande, V Brar Vidyabharati International Interdisciplinary Research Journal 11 (1), 263-266, 2020 | 31 | 2020 |
| Features of Marketing Resilience A Kumar, A Gawande, V Brar Vidyabharati International Interdisciplinary Research Journal 11 (1), 250-253, 2020 | 28 | 2020 |
| Impact of Social Distancing on Marketing Communication A Kumar, A Gawande, V Brar Vidyabharati International Interdisciplinary Research Journal 11 (2), 267-270, 2020 | 28 | 2020 |
| Neuro-Marketing: Opportunities and Challenges in India A Kumar, A Gawande, V Brar Vidyabharati International Interdisciplinary Research Journal 10 (2), 214-217, 2020 | 25 | 2020 |
| Significance of effective HRM practices in organized retail sector-A literature review A Kumar, V Brar, V Wadajkar International Journal of Enhanced Research in Educational Development 7 (1 …, 2019 | 25 | 2019 |
| Service Portfolio Analysis of Banking Sector: A Comparative Study A Kumar, J Joshi, J Saxena MERC Global's International Journal of Management 6 (4), 168-174, 2018 | 22 | 2018 |
| Intrinsic Reward System & Motivation: A Study of Management Teachers Perspective A Kumar, Vinaydeep International Journal of Human Resource Management and Research 2 (4), 33-44, 2012 | 22* | 2012 |
| Impact of Sales Promotion on Customer Purchase Intention With Respect to Organized Retail Industry A Kumar, Joshi, Jena, V Brar International Journal for Research in Engineering Application & Management 5 …, 2019 | 20 | 2019 |
| Digital Marketing and Role of Blockchain in Digital Marketing Industry A Kumar, V Brar International Journal of All Research Education and Scientific Methods 6 (12 …, 2018 | 20 | 2018 |
| Performance management through the balanced scorecard approach by the South African Revenue Service A Kumar, V Brar, C Chaudhari, SS Raibagkar Public Organization Review 23 (3), 1143-1165, 2023 | 18 | 2023 |
| Retailing Strategy: Products & Customer Services Perspective A Kumar, V Brar LAP LAMBERT Academic Publishing, Germany 1, 444, 2016 | 18 | 2016 |
| Discrimination against private-school students under a special quota for the underprivileged: a case in India A Kumar, V Brar, C Chaudhari, SS Raibagkar Asia Pacific Education Review, 1-10, 2022 | 15 | 2022 |
| Issues impacting Sales Promotion in International Marketing S Jadhav, A Kumar, V Brar International Journal of Multidisciplinary: Applied Business and Education …, 2022 | 14 | 2022 |
| Covid-19 Pandemic And Its Likely Effect On Economic Development: An Opinion Survey of Professionals A Kumar, A Gawande, V Brar International Journal of Multidisciplinary: Applied Business and Education …, 2021 | 14 | 2021 |
| Customer Satisfaction towards the Services rendered by Superstore Retailers V Brar, A Kumar Proceedings of International Conference on “Recent Innovations in Science …, 2017 | 12 | 2017 |
| Customer Satisfaction towards the Services rendered by Superstore Retailers V Brar, A Kumar International Journal of Science, Technology and Management 6 (7), 111-117, 2017 | 12 | 2017 |
| Positioning, Performance, Problems and Prospects of Digital Marketing firms in India MV Wadajkar, A Kumar, V Brar International Journal of Enhanced Research in Science, Technology …, 2016 | 12 | 2016 |
| Recent research trends in reward management-A systematic literature review V Brar, V Wadajkar, A Kumar International Journal of Enhanced Research in Management & Computer …, 2019 | 11 | 2019 |
| Sealing the gaps: enhancing quality control in business school dissertations A Kumar, A Gawande, A Agarwal, S Kale, V Brar, S Raibagkar Quality Assurance in Education, 2023 | 10 | 2023 |
| Impact of workplace discrimination on employee wellbeing V Brar, A Kumar, V Wadajkar Vidyabharati International Interdisciplinary Research Journal 9 (2), 222-226, 2019 | 9 | 2019 |
Atul KumarWashington University in Saint LouisVerified email at wustl.edu
