| CRM implementation: Effectiveness issues and insights T Bohling, D Bowman, S LaValle, V Mittal, D Narayandas, G Ramani, ... Journal of Service research 9 (2), 184-194, 2006 | 456 | 2006 |
| Antecedents and consequences of relationship intention: Implications for transaction and relationship marketing V Kumar, TR Bohling, RN Ladda Industrial Marketing Management 32 (8), 667-676, 2003 | 337 | 2003 |
| Customer lifetime value approaches and best practice applications V Kumar, G Ramani, T Bohling Journal of interactive Marketing 18 (3), 60-72, 2004 | 316 | 2004 |
| Practice Prize Report—The Power of CLV: Managing Customer Lifetime Value at IBM V Kumar, R Venkatesan, T Bohling, D Beckmann Marketing science 27 (4), 585-599, 2008 | 277 | 2008 |
| Optimal customer relationship management using Bayesian decision theory: An application for customer selection R Venkatesan, V Kumar, T Bohling Journal of marketing research 44 (4), 579-594, 2007 | 207 | 2007 |
| Predicting purchase timing, product choice, and purchase amount for a firm's adoption of a radically innovative information technology: An analysis of cloud computing services TR Bohling, V Kumar, R Shah Service Science 5 (2), 102-123, 2013 | 15 | 2013 |
| The Power of CLV: Managing Customer Lifetime Value at IBM R Venkatesan, T Bohling, D Beckmann Marketing Science 27 (4), 585-99, 2008 | 15 | 2008 |
| Six Steps to Better Decision Models. V Kumar, T Bohling Marketing Research 14 (2), 2002 | 5 | 2002 |
| Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media N Umashankar, D Grewal, A Guha, TR Bohling Journal of Marketing Research 61 (2), 307-329, 2024 | 2 | 2024 |
| Predicting purchase timing, brand choice and purchase amount of firm adoption of radically innovative information technology: A business to business empirical analysis TR Bohling | 1 | 2012 |
| Elevating an institution’s reputation with a meaningfully distinct brand narrative TR Bohling, S Sender Journal of Education Advancement & Marketing 6 (4), 311-324, 2022 | | 2022 |
| Marketing research: applications V Kumar, RP Leone, T Bohling, WJ Reinartz, S Sriram, JN Sheth (No Title), 2012 | | 2012 |
