| Managing marketing communications with multichannel customers JS Thomas, UY Sullivan Journal of Marketing 69 (4), 239-251, 2005 | 463 | 2005 |
| Value creation and firm sales performance: The mediating roles of strategic account management and relationship perception UY Sullivan, RM Peterson, V Krishnan Industrial Marketing Management 41 (1), 166-173, 2012 | 152 | 2012 |
| An attribution approach to consumer evaluations in logistics customer service failure situations BS Oflaç, UY Sullivan, T Baltacioğlu Journal of Supply Chain Management 48 (4), 51-71, 2012 | 77 | 2012 |
| Customer migration: an empirical investigation across multiple channels UY Sullivan, JS Thomas Arbeitspapier, Northwestern University, 2004 | 49 | 2004 |
| Social media and the sales force: the importance of intra-organizational cooperation and training on performance M Groza, R Peterson, UY Sullivan, V Krishnan The Marketing Management Journal 22 (2), 118-130, 2012 | 42 | 2012 |
| The VW diesel scandal: A case of corporate commissioned greenwashing TW Aurand, W Finley, V Krishnan, UY Sullivan, J Abresch, J Bowen, ... Journal of Organizational Psychology 18 (1), 2018 | 26 | 2018 |
| Musical intelligence: explication, measurement, and implications for consumer behavior V Krishnan, K A. Machleit, J J. Kellaris, U Y. Sullivan, T W. Aurand Journal of Consumer Marketing 31 (4), 278-289, 2014 | 22 | 2014 |
| The Brand Recall Index: a metric for assessing value V Krishnan, UY Sullivan, MD Groza, TW Aurand Journal of Consumer Marketing 30 (5), 415-426, 2013 | 21 | 2013 |
| Examining the impact of locus and justice perception on B2B service recovery BS Oflaç, UY Sullivan, Z Kaya Aslan Journal of Business & Industrial Marketing 36 (8), 1403-1414, 2021 | 19 | 2021 |
| Investigating best customers in a multi-channel setting JS Thomas, UY Sullivan Evanston, IL, 2005 | 13 | 2005 |
| Alliance structure and success in the global airline industry: an empirical investigation UY Sullivan, AT Coughlan Versi online: http://www. business. uiuc. edu/Working_Papers/papers/04 113, 2004 | 13 | 2004 |
| Customer Migration: An empirical investigation across multiple channels JS Thomas, UY Sullivan Accessed from Online available at zenithresearch. org. in, 2004 | 10 | 2004 |
| Socially responsible brands: an assessment among millennials V Krishnan, UY Sullivan, TW Aurand, GL Gordon Journal of Contemporary Business Issues 56, 56-66, 2014 | 7 | 2014 |
| Analyzing The Impact Of The 2012 Ford Focus Target Hunt: Can Student Managed Projects Accomplish Both Academic And Corporate Objectives? TW Aurand, JS Clair, U Sullivan Journal of International Education Research 8 (3), 233, 2012 | 3 | 2012 |
| To Love and Win: Examining the Survivability of Non-Equity Global Alliances UY Sullivan, S Kim Journal of Marketing Development and Competitiveness 7 (4), 94-103, 2013 | 2 | 2013 |
| Supply Chain Alliances: Exploring the Drivers of Performance Value and Buyer Satisfaction UY Sullivan, TW Aurand Marketing Management, 46, 2011 | 2 | 2011 |
| The VW Diesel Scandal: Engaging Students via Case Research, Analysis, Writing, and Presentation of Findings TW Aurand, W Finley, V Krishnan, UY Sullivan, J Bowen, M Rackauskas, ... Journal of Higher Education Theory and Practice 17 (7), 2017 | 1 | 2017 |
| The pedagogy of choosing brand exemplars in marketing classrooms V Krishnan, U Sullivan, T Aurand, K Judson Journal of Applied Research for Business Instruction 12 (3), 1, 2014 | 1 | 2014 |
| Managing marketing communications with multichannel customers JS Thomas, UY Sullivan International Retail and Marketing Review 7 (1), 38-53, 2011 | 1 | 2011 |
| MANAGING MULTIPLE CHANNELS OF DISTRIBUTION IN INDUSTRIAL MARKETS. UY Sullivan, T Qiu, W Qualls Review of the Electronic & Industrial Distribution Industries 7 (1), 2008 | 1 | 2008 |
vijaykumar KrishnanProfessor of Marketing, Northern Illinois UniversityVerified email at niu.edu
