Isaac Jacob
Isaac Jacob
K J Somaiya Institute of Management Studies and Research, Mumbai, India
Verified email at somaiya.edu - Homepage
TitleCited byYear
Strategic brand management: Building, measuring, and managing brand equity
KL Keller, MG Parameswaran, I Jacob
Pearson Education India, 2011
162992011
Identifying and analyzing touchpoints for building a higher education brand
M Khanna, I Jacob, N Yadav
Journal of Marketing for Higher Education 24 (1), 122-143, 2014
1002014
Beyond Poverty: A Study of Diffusion & Adoption of Feminine Hygiene Products Among Low Income Group Women in Mumbai
I Jacob, M Khanna, N Yadav
Procedia-Social and Behavioral Sciences 148, 291-298, 2014
32014
Analyzing factors that influence brand resonance among alumni (as past customers) to develop brand equity for higher education brands
M Khanna, I Jacob, A Chopra
2018 global marketing conference at tokyo, 385-385, 2018
22018
Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption
I Jacob, M Khanna, KA Rai
Journal of Business Research, 2019
12019
POSSESSION ATTACHMENT TOWARDS GLOBAL BRANDS: THE “WORLD OF BARBIE” SHAPING THE MINDSET OF YOUNG INDIAN GIRLS
U Wagner, I Jacob, M Khanna, K Rai
2019 Global Fashion Management Conference at Paris, 770-776, 2019
2019
Promoting Business School Brands Through Alumni (Past Customers)-Analyzing Factors Influencing Their Brand Resonance
M Khanna, I Jacob, A Chopra
Journal of Promotion Management 25 (3), 337-353, 2019
2019
FROM DIFFERENTLY-ABLED TO DISTINCTLY–ENABLED: CREATING SOCIAL CAPITAL USING SERVQUAL MODEL-THE CASE OF MIRCHI & MIME IN MUMBAI
I Jacob, M Khanna, KA Rai
2018 Global Marketing Conference at Tokyo, 1077-1078, 2018
2018
ANALYSING INFLUENCERS IN CONSUMER-BRAND RELATIONSHIP FOR HERITAGE BRAND IN PERSONAL CARE CATEGORY BY CONDUCTING SYMMETRIC, CAUSAL AND ASYMMETRIC TESTS
M Khanna, I Jacob, K Rai
2016 Global Marketing Conference at Hong Kong, 1686-1687, 2016
2016
ANALYZING THE CROSS CULTURAL IMPACT OF THE “WORLD OF BARBIE” ON YOUNG INDIAN GIRLS IN SHAPING THEIR MINDSET TO BELONG TO A TRANSNATIONAL IMAGINED COMMUNITY
I Jacob, M Khanna, K Rai
2016 Global Marketing Conference at Hong Kong, 65-66, 2016
2016
Ingredient Brands-From Differentiation towards Parity
K Tiwari, P Marketing, I Jacob
The system can't perform the operation now. Try again later.
Articles 1–11