| Strategic brand management: Building, measuring, and managing brand equity KL Keller, MG Parameswaran, I Jacob Pearson Education India, 2010 | 24913 | 2010 |
| Identifying and analyzing touchpoints for building a higher education brand M Khanna, I Jacob, N Yadav Journal of Marketing for Higher Education 24 (1), 122-143, 2014 | 230 | 2014 |
| Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption I Jacob, M Khanna, KA Rai Journal of Business Research 116, 597-607, 2020 | 81 | 2020 |
| Strategic Brand Management 4th ed KL Keller, AMG Parameswaran, I Jacob Pearson, 2015 | 43 | 2015 |
| Strategic Brand Management-4e KL Keller, AMG Parameswaran, I Jacob Pearson Education Limited, 2015 | 34 | 2015 |
| Promoting business school brands through alumni (past customers)-analyzing factors influencing their brand resonance M Khanna, I Jacob, A Chopra Journal of Promotion Management 25 (3), 337-353, 2019 | 29 | 2019 |
| Beyond poverty: A study of diffusion & adoption of feminine hygiene products among low income group women in Mumbai I Jacob, M Khanna, N Yadav Procedia-Social and Behavioral Sciences 148, 291-298, 2014 | 18 | 2014 |
| Marketing of higher education institutes through the creation of positive learning experiences–analyzing the role of teachers’ caring behaviors M Khanna, I Jacob, A Chopra Journal of Marketing for Higher Education, 1-20, 2021 | 17 | 2021 |
| Possession Attachment toward Global Brands: How the “World of Barbie” is Shaping the Mindsets of Millennial Girls U Wagner, I Jacob, M Khanna, KA Rai Journal of International Consumer Marketing 33 (4), 434-451, 2021 | 8 | 2021 |
| Analyzing factors that influence brand resonance among alumni (as past customers) to develop brand equity for higher education brands M Khanna, I Jacob, A Chopra Global Marketing Conference, 385-385, 2018 | 2 | 2018 |
| Applying SERVQUAL model to hearing and speech impaired staff in the fine-dine SME sector for assessing service outcomes I Jacob, M Khanna, KA Rai Journal of Strategic Marketing, 1-15, 2022 | | 2022 |
| ISTANCED ASSETS-WE OWN IT, BUT WE DON’T’: A STUDY OF BRAND–CONSUMER ARCHETYPICAL BEHAVIOR IN THE SHARED ECONOMY ENVIRONMENT I Jacob, K Rai, M Khanna, D Muni, M Shah Global Marketing Conference, 1587-1591, 2020 | | 2020 |
| FROM TOUCH & FEEL TO TOUCHSCREEN SHOPPING OF COLOUR COSMETICS: ANALYZING DRIVERS OF BEHAVIOURAL INTENTION AND LOYALTY AMONG MILLENNIAL WOMEN IN EMERGING ECONOMIES A Chopra, M Khanna, I Jacob Global Marketing Conference, 1496-1497, 2020 | | 2020 |
| Possession Attachment toward Global Brands : How the " World of Barbie " is Shaping the Mindsets of Millenial Girls KR Udo Wagner, Isaac Jacob, Monica Khanna Journal of International Comsumer Marketing, 2020 | | 2020 |
| Possession Attachment toward Global Brands : How the " World of Barbie " is Shaping the Mindsets of Millenial Girls KR Udo Wagner, Isaac Jacob, Monica Khanna Journal of International Comsumer Marketing, 2020 | | 2020 |
| POSSESSION ATTACHMENT TOWARDS GLOBAL BRANDS: THE “WORLD OF BARBIE” SHAPING THE MINDSET OF YOUNG INDIAN GIRLS U Wagner, I Jacob, M Khanna, K Rai Global Fashion Management Conference, 770-776, 2019 | | 2019 |
| FROM DIFFERENTLY-ABLED TO DISTINCTLY–ENABLED: CREATING SOCIAL CAPITAL USING SERVQUAL MODEL-THE CASE OF MIRCHI & MIME IN MUMBAI I Jacob, M Khanna, KA Rai Global Marketing Conference, 1077-1078, 2018 | | 2018 |
| Marketing Management A Aggarwal Pearson India Education Services, 2018 | | 2018 |
| ANALYSING INFLUENCERS IN CONSUMER-BRAND RELATIONSHIP FOR HERITAGE BRAND IN PERSONAL CARE CATEGORY BY CONDUCTING SYMMETRIC, CAUSAL AND ASYMMETRIC TESTS M Khanna, I Jacob, K Rai Global Marketing Conference, 1686-1687, 2016 | | 2016 |
| ANALYZING THE CROSS CULTURAL IMPACT OF THE “WORLD OF BARBIE” ON YOUNG INDIAN GIRLS IN SHAPING THEIR MINDSET TO BELONG TO A TRANSNATIONAL IMAGINED COMMUNITY I Jacob, M Khanna, K Rai Global Marketing Conference, 65-66, 2016 | | 2016 |
Kevin Lane KellerTuck School of Business at Dartmouth CollegeVerified email at dartmouth.edu
