| What do best employer surveys reveal about employer branding and intention to apply GK Saini, P Rai, MK Chaudhary Journal of Brand Management, 2013 | 153 | 2013 |
| Impact of ASEAN-India Preferential trade agreement on plantation commodities: a simulation analysis C Veeramani, GK Saini Economic and Political Weekly, 83-92, 2011 | 90 | 2011 |
| Do instrumental and symbolic factors interact in influencing employer attractiveness and job pursuit intention? S Kumari, GK Saini Career Development International 23 (4), 444-462, 2018 | 69 | 2018 |
| The role of brands in recruitment: mediating role of employer brand equity P Banerjee, GK Saini, G Kalyanaram Asia Pacific Journal of Human Resources, 0, 2018 | 56 | 2018 |
| The influence of employer rankings, employment experience, and employee characteristics on employer branding as an employer of choice GK Saini, IM Jawahar Career Development International, 0, 2019 | 53 | 2019 |
| Application of social marketing in social entrepreneurship: Evidence from India A Singh, GK Saini, S Majumdar Social Marketing Quarterly 21 (3), 152-172, 2015 | 49 | 2015 |
| Employer brand and job application decisions: Insights from the best employers GK Saini, A Gopal, N Kumari Management and Labour Studies 40 (1-2), 34-51, 2015 | 49 | 2015 |
| Information source credibility and job seekers’ intention to apply: the mediating role of brands S Gupta, GK Saini Global Business Review 21 (3), 743-762, 2020 | 26 | 2020 |
| Corporate social responsibility and social entrepreneurship: An Indian context A Singh, S Majumdar, GK Saini Journal of Entrepreneurship and Innovation in Emerging Economies 3 (1), 71-76, 2017 | 25 | 2017 |
| CSR in India: Critical review and exploring entrepreneurial opportunities S Majumdar, GK Saini Journal of Entrepreneurship and Innovation in Emerging Economies 2 (1), 56-79, 2016 | 25 | 2016 |
| Impact of social media activities on employer brand equity and intention to apply V Katiyar, GK Saini NMIMS Management Review 28 (9), 11-31, 2016 | 23 | 2016 |
| What do social marketing programmes reveal about social marketing? Evidence from South Asia GK Saini, K Mukul International Journal of Nonprofit and Voluntary Sector Marketing 17 (4 …, 2012 | 23 | 2012 |
| Comparing retail formats in an emerging market: influence of credit and low price guarantee on purchase intention GK Saini, A Sahay Journal of Indian Business Research 6 (1), 2014 | 22 | 2014 |
| Economic cooperation in South Asia: The dilemma of SAFTA and beyond AG Kumar, GK Saini Journal of South Asian Development 4 (2), 253-281, 2009 | 15 | 2009 |
| Employer and internal branding research: a bibliometric analysis of 25 years GK Saini, F Lievens, M Srivastava Journal of Product & Brand Management, 2022 | 12 | 2022 |
| Talent acquisition in startups in India: the role of social capital K Mukul, GK Saini Journal of Entrepreneurship in Emerging Economies 13 (5), 1235-1261, 2021 | 12 | 2021 |
| Service quality and re-visit intention: A comparative study of charitable and corporate hospitals GK Saini, JK Matta Journal of Health Management 16 (4), 595-612, 2014 | 12 | 2014 |
| The relationship between electronic word-of-mouth and consumer engagement: An exploratory study M Srivastava, S Sivaramakrishnan, GK Saini IIM Kozhikode Society & Management Review 10 (1), 66-81, 2021 | 10 | 2021 |
| How do complementarity and discount choices interact with latitude of price acceptance in price bundling? G Saini, G., Sahay, A. and Kalyanaram Journal of Consumer Marketing, 0, 2019 | 10 | 2019 |
| Non-tariff measures affecting India's textiles and clothing exports: Findings from the survey of exporters GK Saini | 10 | 2012 |
