Gordhan K. Saini
Gordhan K. Saini
Professor, TISS Mumbai
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Cited by
Cited by
What do best employer surveys reveal about employer branding and intention to apply
GK Saini, P Rai, MK Chaudhary
Journal of Brand Management, 2013
Impact of ASEAN-India Preferential trade agreement on plantation commodities: a simulation analysis
C Veeramani, GK Saini
Economic and Political Weekly, 83-92, 2011
Do instrumental and symbolic factors interact in influencing employer attractiveness and job pursuit intention?
S Kumari, GK Saini
Career Development International 23 (4), 444-462, 2018
The role of brands in recruitment: mediating role of employer brand equity
P Banerjee, GK Saini, G Kalyanaram
Asia Pacific Journal of Human Resources, 0, 2018
The influence of employer rankings, employment experience, and employee characteristics on employer branding as an employer of choice
GK Saini, IM Jawahar
Career Development International, 0, 2019
Application of social marketing in social entrepreneurship: Evidence from India
A Singh, GK Saini, S Majumdar
Social Marketing Quarterly 21 (3), 152-172, 2015
Employer brand and job application decisions: Insights from the best employers
GK Saini, A Gopal, N Kumari
Management and Labour Studies 40 (1-2), 34-51, 2015
Information source credibility and job seekers’ intention to apply: the mediating role of brands
S Gupta, GK Saini
Global Business Review 21 (3), 743-762, 2020
Corporate social responsibility and social entrepreneurship: An Indian context
A Singh, S Majumdar, GK Saini
Journal of Entrepreneurship and Innovation in Emerging Economies 3 (1), 71-76, 2017
CSR in India: Critical review and exploring entrepreneurial opportunities
S Majumdar, GK Saini
Journal of Entrepreneurship and Innovation in Emerging Economies 2 (1), 56-79, 2016
Impact of social media activities on employer brand equity and intention to apply
V Katiyar, GK Saini
NMIMS Management Review 28 (9), 11-31, 2016
What do social marketing programmes reveal about social marketing? Evidence from South Asia
GK Saini, K Mukul
International Journal of Nonprofit and Voluntary Sector Marketing 17 (4 …, 2012
Comparing retail formats in an emerging market: influence of credit and low price guarantee on purchase intention
GK Saini, A Sahay
Journal of Indian Business Research 6 (1), 2014
Economic cooperation in South Asia: The dilemma of SAFTA and beyond
AG Kumar, GK Saini
Journal of South Asian Development 4 (2), 253-281, 2009
Employer and internal branding research: a bibliometric analysis of 25 years
GK Saini, F Lievens, M Srivastava
Journal of Product & Brand Management, 2022
Talent acquisition in startups in India: the role of social capital
K Mukul, GK Saini
Journal of Entrepreneurship in Emerging Economies 13 (5), 1235-1261, 2021
Service quality and re-visit intention: A comparative study of charitable and corporate hospitals
GK Saini, JK Matta
Journal of Health Management 16 (4), 595-612, 2014
The relationship between electronic word-of-mouth and consumer engagement: An exploratory study
M Srivastava, S Sivaramakrishnan, GK Saini
IIM Kozhikode Society & Management Review 10 (1), 66-81, 2021
How do complementarity and discount choices interact with latitude of price acceptance in price bundling?
G Saini, G., Sahay, A. and Kalyanaram
Journal of Consumer Marketing, 0, 2019
Non-tariff measures affecting India's textiles and clothing exports: Findings from the survey of exporters
GK Saini
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