Gordhan K. Saini
Gordhan K. Saini
Assistant Professor, TISS Mumbai
Verified email at tiss.edu - Homepage
TitleCited byYear
What do best employer surveys reveal about employer branding and intention to apply
GK Saini, P Rai, MK Chaudhary
Journal of Brand Management, 2013
542013
Impact of ASEAN-India Preferential trade agreement on plantation commodities: a simulation analysis
C Veeramani, GK Saini
Economic and Political Weekly, 83-92, 2011
352011
Impact of ASEAN-India FTA on India’s Plantation Commodities: A Simulation Analysis
C Veeramani, GK Saini
Indira Gandhi Institute of Development Research, Mumbai, India, 2010
152010
Employer brand and job application decisions: Insights from the best employers
GK Saini, A Gopal, N Kumari
Management and Labour Studies 40 (1-2), 34-51, 2015
142015
What do social marketing programmes reveal about social marketing? Evidence from South Asia
GK Saini, K Mukul
International Journal of Nonprofit and Voluntary Sector Marketing 17 (4 …, 2012
132012
Comparing retail formats in an emerging market: influence of credit and low price guarantee on purchase intention
GK Saini, A Sahay
Journal of Indian Business Research 6 (1), 2014
122014
Economic cooperation in South Asia: The dilemma of SAFTA and beyond
AG Kumar, GK Saini
Journal of South Asian Development 4 (2), 253-281, 2009
112009
Csr in india: Critical review and exploring entrepreneurial opportunities
S Majumdar, GK Saini
Journal of Entrepreneurship and Innovation in Emerging Economies 2 (1), 56-79, 2016
92016
Application of social marketing in social entrepreneurship: Evidence from India
A Singh, GK Saini, S Majumdar
Social Marketing Quarterly 21 (3), 152-172, 2015
92015
Do instrumental and symbolic factors interact in influencing employer attractiveness and job pursuit intention?
S Kumari, GK Saini
Career Development International 23 (4), 444-462, 2018
82018
Impact of social media activities on employer brand equity and intention to apply
V Katiyar, GK Saini
NMIMS Management Review 28, 11-31, 2016
82016
Service quality and re-visit intention: A comparative study of charitable and corporate hospitals
GK Saini, JK Matta
Journal of Health Management 16 (4), 595-612, 2014
82014
Perceptions of Corporate Social Responsibility: A Study of the Social Segments in the Indian State of Goa
GK Saini, S Majumdar
South Asian Journal of Management 20 (1), 145-156, 2013
7*2013
Non-tariff measures and Indian textiles and clothing exports
GK Saini
72012
Corporate social responsibility and social entrepreneurship: An Indian context
A Singh, S Majumdar, GK Saini
Journal of Entrepreneurship and Innovation in Emerging Economies 3 (1), 71-76, 2017
62017
The role of brands in recruitment: mediating role of employer brand equity
P Banerjee, GK Saini, G Kalyanaram
Asia Pacific Journal of Human Resources, 0, 2018
52018
Non-tariff measures affecting India's textiles and clothing exports: Findings from the survey of exporters
GK Saini
52012
India’s export sophistication in a comparative perspective
C Veeramani, GK Saini
India development report, 187-95, 2011
52011
Prospects of Regional Economic Co-operation in South Asia and Special Studies on Indian Industry
GK Saini
Woodhead Publishing Limited, UK, 2011
32011
Do Attractiveness Rankings and Employment Experience Matter in Employee Recommendation?
G Saini
Academy of Management Proceedings 2018 (1), 11705, 2018
22018
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Articles 1–20