Gordhan K. Saini
Gordhan K. Saini
Associate Professor, TISS Mumbai
Verified email at tiss.edu - Homepage
Cited by
Cited by
What do best employer surveys reveal about employer branding and intention to apply
GK Saini, P Rai, MK Chaudhary
Journal of Brand Management, 2013
Impact of ASEAN-India Preferential trade agreement on plantation commodities: a simulation analysis
C Veeramani, GK Saini
Economic and Political Weekly, 83-92, 2011
Do instrumental and symbolic factors interact in influencing employer attractiveness and job pursuit intention?
S Kumari, GK Saini
Career Development International 23 (4), 444-462, 2018
Employer brand and job application decisions: Insights from the best employers
GK Saini, A Gopal, N Kumari
Management and Labour Studies 40 (1-2), 34-51, 2015
Application of social marketing in social entrepreneurship: Evidence from India
A Singh, GK Saini, S Majumdar
Social Marketing Quarterly 21 (3), 152-172, 2015
The role of brands in recruitment: mediating role of employer brand equity
P Banerjee, GK Saini, G Kalyanaram
Asia Pacific Journal of Human Resources, 0, 2018
The influence of employer rankings, employment experience, and employee characteristics on employer branding as an employer of choice
GK Saini, IM Jawahar
Career Development International, 0, 2019
Impact of social media activities on employer brand equity and intention to apply
V Katiyar, GK Saini
NMIMS Management Review 28, 11-31, 2016
CSR in India: Critical review and exploring entrepreneurial opportunities
S Majumdar, GK Saini
Journal of Entrepreneurship and Innovation in Emerging Economies 2 (1), 56-79, 2016
What do social marketing programmes reveal about social marketing? Evidence from South Asia
GK Saini, K Mukul
International Journal of Nonprofit and Voluntary Sector Marketing 17 (4 …, 2012
Corporate social responsibility and social entrepreneurship: An Indian context
A Singh, S Majumdar, GK Saini
Journal of Entrepreneurship and Innovation in Emerging Economies 3 (1), 71-76, 2017
Comparing retail formats in an emerging market: influence of credit and low price guarantee on purchase intention
GK Saini, A Sahay
Journal of Indian Business Research 6 (1), 2014
Information source credibility and job seekers’ intention to apply: The mediating role of brands
S Gupta, GK Saini
Global Business Review 21 (3), 743-762, 2020
Economic cooperation in South Asia: The dilemma of SAFTA and beyond
AG Kumar, GK Saini
Journal of South Asian Development 4 (2), 253-281, 2009
Service quality and re-visit intention: A comparative study of charitable and corporate hospitals
GK Saini, JK Matta
Journal of Health Management 16 (4), 595-612, 2014
Perceptions of Corporate Social Responsibility: A Study of the Social Segments in the Indian State of Goa
GK Saini, S Majumdar
South Asian Journal of Management 20 (1), 145-156, 2013
Non-tariff measures and Indian Textiles and Clothing exports
GK Saini
Non-tariff measures affecting India's textiles and clothing exports: Findings from the survey of exporters
GK Saini
India’s export sophistication in a comparative perspective
C Veeramani, KG Saini
India development report, 187-95, 2011
Do attractiveness rankings and employment experience matter in employee recommendation?
G Saini
Academy of Management Proceedings 2018 (1), 11705, 2018
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