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Elena Horska
Elena Horska
Professor of international marketing and consumer studies, Slovak university of agriculture in Nitra
Verified email at uniag.sk
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Cited by
Cited by
Year
Towards building sustainable consumption: A study of second-hand buying intentions
B Borusiak, A Szymkowiak, E Horska, N Raszka, E Żelichowska
Sustainability 12 (3), 875, 2020
1542020
Antibacterial activity against Clostridium genus and antiradical activity of the essential oils from different origin
M Kačániová, N Vukovič, E Horská, I šalamon, A Bobkova, L Hleba, ...
Journal of Environmental Science and Health, Part B 49 (7), 505-512, 2014
762014
Analysis of Consumerˊs Preferences at Organic Food Purchase in Romania.
V Vietoris, D Kozelová, M Mellen, M Chreneková, JE Potclan, M Fikselová, ...
Polish journal of food and nutrition sciences 66 (2), 139-146, 2016
732016
Consumers’ food choice and quality perception: Comparative analysis of selected Central European countries
E Horská, J Ürgeová, R Prokeinova
Agricultural Economics 57 (10), 493-499, 2011
722011
The influence of light on consumer behavior at the food market
E Horská, J Berčík
Journal of food products marketing 20 (4), 429-440, 2014
712014
Innovative approaches to examining consumer preferences when choosing wines.
E Horska, J Bercik, A Krasnodebski, R Matysik-Pejas, H Bakayova
Agricultural Economics/Zemědělská Ekonomika 62 (3), 2016
672016
The effect of vacuum packaging, EDTA, oregano and thyme oils on the microbiological quality of chicken's breast
A Pavelková, M Kačániová, E Horská, K Rovná, L Hleba, J Petrová
Anaerobe 29, 128-133, 2014
582014
Consumer neuroscience in practice: The impact of store atmosphere on consumer behavior
J Berčík, E Horská, J Gálová, ES Margianti
Periodica Polytechnica Social and Management Sciences 24 (2), 96-101, 2016
552016
The impact of parameters of store illumination on food shopper response
J Berčík, E Horská, RWY Wang, YC Chen
Appetite 106, 101-109, 2016
542016
Product adaptation in processes of internationalization: Case of the Slovak food‐processing companies
E Horská, I Ubreziova, T Kekäle
Baltic Journal of Management 2 (3), 319-333, 2007
472007
Antifungal activity of essential oils against selected terverticillate penicillia
S Felsociova, M Kacaniova, E Horská, N Vukovic, L Hleba, J Petrová, ...
Annals of agricultural and Environmental Medicine 22 (1), 2015
462015
Marketing attitudes towards the functional food and implications for market segmentation
E Horska, K Sparke
ZEMEDELSKA EKONOMIKA-PRAHA- 53 (8), 349, 2007
462007
Honey: food or medicine? A comparative study between Slovakia and Romania
P Šedík, CB Pocol, E Horská, M Fiore
British Food Journal 121 (6), 1281-1297, 2019
442019
Comparative study of honey consumption in Slovakia and Russia.
S Guziy, P Šedík, E Horská
Slovak Journal of Food Sciences/Potravinarstvo 11 (1), 2017
442017
Factors influencing the sale of local products through short supply chains: A case of family dairy farms in Slovakia
E Horská, M Petriľák, P Šedík, Ľ Nagyová
Sustainability 12 (20), 8499, 2020
432020
Generation marketing in strategic marketing management: case study of honey market
P Šedík, E Horska, B Skowron-Grabowska, CB Illés
Polish Journal of Management Studies 18 (1), 326-337, 2018
392018
How can food retailing benefit from neuromarketing research: a case of various parameters of store illumination and consumer response
J Berčík, E Horská, WY Wang, YC Chen
382015
International Marketing: Within and Beyond Visegrad Borders
E Horská
Wydawnictwo Episteme, 2014
312014
Knowledge and financial skills as the factors determining the financial exclusion process of rural dwellers in Poland.
E Horska, M Szafrańska, R Matysik-Pejas
Agricultural Economics/Zemědělská Ekonomika 59 (1), 2013
312013
Manažment a marketing v medzinárodnom prostredí
E Horská, I Ubrežiová
Slovenská poľnohospodárska univerzita, 2001
312001
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