| The nature of trust in brands: a psychosocial model R Elliott, N Yannopoulou European journal of marketing 41 (9/10), 988-998, 2007 | 349 | 2007 |
| User-generated brands and social media: Couchsurfing and AirBnb N Yannopoulou, M Moufahim, X Bian Contemporary Management Research 9 (1), 2013 | 293 | 2013 |
| Media amplification of a brand crisis and its affect on brand trust N Yannopoulou, E Koronis, R Elliott Journal of Marketing Management 27 (5-6), 530-546, 2011 | 194 | 2011 |
| New insights into unethical counterfeit consumption X Bian, KY Wang, A Smith, N Yannopoulou Journal of Business Research 69 (10), 4249-4258, 2016 | 183 | 2016 |
| Academic engagement: Differences between intention to adopt social networking sites and other online technologies E Dermentzi, S Papagiannidis, CO Toro, N Yannopoulou Computers in human behavior 61, 321-332, 2016 | 104 | 2016 |
| Value marketing through corporate reputation: An empirical investigation of Thai hospitals N Srivoravilai, TC Melewar, MJ Liu, N Yannopoulou Journal of Marketing Management 27 (3-4), 243-268, 2011 | 72 | 2011 |
| Understanding and predicting what influence online product sales? A neural network approach F Hou, B Li, AYL Chong, N Yannopoulou, MJ Liu Production Planning & Control 28 (11-12), 964-975, 2017 | 54 | 2017 |
| Authenticity perceptions in the Chinese marketplace MJ Liu, N Yannopoulou, X Bian, R Elliott Journal of Business Research 68 (1), 27-33, 2015 | 53 | 2015 |
| Open versus closed advertising texts and interpretive communities N Yannopoulou, R Elliott International Journal of Advertising 27 (1), 9-36, 2008 | 48 | 2008 |
| Exploring social change through social media: The case of the Facebook group Indignant Citizens N Yannopoulou, MJ Liu, X Bian, T Heath International journal of consumer studies 43 (4), 348-357, 2019 | 25 | 2019 |
| How to achieve swift resilience: the role of digital innovation enabled mindfulness D Ye, MJ Liu, J Luo, N Yannopoulou Information Systems Frontiers, 1-23, 2022 | 14 | 2022 |
| Examining social media engagement through health-related message framing in different cultures A Agnihotri, S Bhattacharya, N Yannopoulou, MJ Liu Journal of Business Research 152, 349-360, 2022 | 13 | 2022 |
| Conflict in online consumption communities: a systematic literature review and directions for future research K Chandrasapth, N Yannopoulou, K Schoefer, TC Licsandru, ... International Marketing Review 38 (5), 900-926, 2021 | 13 | 2021 |
| “I am proud of my job”: Examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship R Yuan, J Luo, MJ Liu, N Yannopoulou Technological Forecasting and Social Change 182, 121833, 2022 | 11 | 2022 |
| Does personalized advertising have their best interests at heart? A quantitative study of narcissists’ SNS use among Generation Z consumers Z Wang, R Yuan, J Luo, MJ Liu, N Yannopoulou Journal of Business Research 165, 114070, 2023 | 8 | 2023 |
| Are reshoring decisions influenced by external stakeholders and country‐level environmental regulation? V Sena, RP Kanungo, S Ozdemir, N Yannopoulou, P Patel British Journal of Management 34 (3), 1184-1214, 2023 | 8 | 2023 |
| Fellow-townsmenship as the mechanism for exploring and exploiting business opportunities: A longitudinal reflection of the nineteenth century Ningbo entrepreneurs in Shanghai MJ Liu, J Huang, A Yee-loong Chong, Z Guan, N Yannopoulou Business History 57 (6), 773-799, 2015 | 8 | 2015 |
| Foreign market entry modes for servitization under diverse macroenvironmental conditions: taxonomy and propositions A Agnihotri, S Bhattacharya, N Yannopoulou, A Thrassou International Marketing Review 40 (4), 561-584, 2023 | 7 | 2023 |
| The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising D Kelsey, N Yannopoulou, A Whittle, T Heath, A Golossenko, AM Soares Marketing Theory 23 (1), 141-162, 2023 | 6 | 2023 |
| Technological knowledge and internationalization: evidence from India S Bhattacharya, A Agnihotri, N Yannopoulou, G Sakka International Marketing Review 39 (3), 509-528, 2021 | 6 | 2021 |
Martin J. LiuUniversity of Nottingham Ningbo ChinaVerified email at nottingham.edu.cn
