Roderick J. Brodie

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Citations	21104	12290
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Co-authors

Linda D. HollebeekMontpellier Business School (main)/Tallinn University of TechnologyVerified email at montpellier-bs.com
Nicole E CovielloWilfrid Laurier UniversityVerified email at wlu.ca
Mark GlynnAssociate Professor, AUT UniversityVerified email at aut.ac.nz
Peter J DanaherProfessor of Marketing and Econometrics, Monash UniversityVerified email at monash.edu
Victoria J (Vicki) LittleSenior lecturer, Monash University MalaysiaVerified email at monash.edu
j scott armstrongThe Wharton School, University of PennsylvaniaVerified email at wharton.upenn.edu
Wesley J. JohnstonCBIM RoundTable Professor of Marketing, Georgia State UniversityVerified email at gsu.edu
Adam LindgreenProfessor og institutleder, Copenhagen Business SchoolVerified email at cbs.dk
Kaj StorbackaProfessor, Hanken School of EconomicsVerified email at hanken.fi
Maureen Benson-ReaAssociate Professor at the University of AucklandVerified email at auckland.ac.nz
Linda D PetersUniverstiy of nottinghamVerified email at nottingham.ac.uk
Suvi NenonenProfessor, University of Auckland Business SchoolVerified email at auckland.ac.nz
Prof Heidi WinklhoferNottingham University Business SchoolVerified email at nottingham.ac.uk
Jaqueline PelsUniversidad Torcuato Di TellaVerified email at utdt.edu
Robert A. Davisdrrobertdavis.com and Massey UniversityVerified email at massey.ac.nz
Christoph F. BreidbachBusiness School, The University of QueenslandVerified email at uq.edu.au
Anca E CretuPhD cand.Verified email at nottingham.ac.uk
Mairead BradyTrinity Business School, Trinity College DublinVerified email at tcd.ie
Jodie ConduitProfessor of Marketing, University of AdelaideVerified email at adelaide.edu.au
Sajeev VarkiAssociate Professor, University of South FloridaVerified email at usf.edu

Roderick J. Brodie

Department of Marketing University of Auckland Business School

Verified email at auckland.ac.nz

Branding and Relationships Service Management and Engagement Theorizing in Marketing


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Customer engagement: Conceptual domain, fundamental propositions, and implications for research RJ Brodie, LD Hollebeek, B Jurić, A Ilić Journal of service research 14 (3), 252-271, 2011	2807	2011
Consumer engagement in a virtual brand community: An exploratory analysis RJ Brodie, A Ilic, B Juric, L Hollebeek Journal of business research 66 (1), 105-114, 2013	2667	2013
Consumer brand engagement in social media: Conceptualization, scale development and validation LD Hollebeek, MS Glynn, RJ Brodie Journal of interactive marketing 28 (2), 149-165, 2014	1704	2014
Measuring the quality of relationships in consumer services: an empirical study K Roberts, S Varki, R Brodie European Journal of marketing, 2003	1174	2003
The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective AE Cretu, RJ Brodie Industrial marketing management 36 (2), 230-240, 2007	1171	2007
How firms relate to their markets: an empirical examination of contemporary marketing practices NE Coviello, RJ Brodie, PJ Danaher, WJ Johnston Journal of marketing 66 (3), 33-46, 2002	776	2002
Towards a paradigm shift in marketing? An examination of current marketing practices RJ Brodie, NE Coviello, RW Brookes, V Little Journal of marketing management 13 (5), 383-406, 1997	596	1997
Investigating the service brand: A customer value perspective RJ Brodie, JRM Whittome, GJ Brush Journal of business research 62 (3), 345-355, 2009	592	2009
Understanding contemporary marketing: development of a classification scheme NE Coviello, RJ Brodie, HJ Munro Journal of Marketing management 13 (6), 501-522, 1997	475	1997
An investigation of marketing practice by firm size NE Coviello, RJ Brodie, HJ Munro Journal of business venturing 15 (5-6), 523-545, 2000	422	2000
Actor engagement as a microfoundation for value co-creation K Storbacka, RJ Brodie, T Böhmann, PP Maglio, S Nenonen Journal of Business Research 69 (8), 3008-3017, 2016	417	2016
The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory? RJ Brodie, MS Glynn, V Little Marketing theory 6 (3), 363-379, 2006	351	2006
Consumer evaluations of brand extensions: Further empirical results L Sunde, RJ Brodie International Journal of Research in Marketing 10 (1), 47-53, 1993	331	1993
Is e‐marketing coming of age? An examination of the penetration of e‐marketing and firm performance RJ Brodie, H Winklhofer, NE Coviello, WJ Johnston Journal of interactive marketing 21 (1), 2-21, 2007	302	2007
The influence of involvement on purchase intention for new world wine LD Hollebeek, SR Jaeger, RJ Brodie, A Balemi Food Quality and Preference 18 (8), 1033-1049, 2007	264	2007
Beyond virtuality: from engagement platforms to engagement ecosystems CF Breidbach, R Brodie, L Hollebeek Managing Service Quality, 2014	244	2014
Contemporary marketing practices of consumer and business‐to‐business firms: how different are they? NE Coviello, RJ Brodie Journal of Business & Industrial Marketing, 2001	229	2001
Equity in corporate co‐branding J Motion, S Leitch, RJ Brodie European Journal of Marketing, 2003	221	2003
Resource integration M Kleinaltenkamp, RJ Brodie, P Frow, T Hughes, LD Peters, ... Marketing Theory 12 (2), 201-205, 2012	198	2012
Retail service branding in electronic-commerce environments R Davis, M Buchanan-Oliver, RJ Brodie Journal of Service research 3 (2), 178-186, 2000	191	2000

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