| The Mediating Role of Customer Relationship on the Social Media Marketing and Purchase Intention Relationship with Special Reference to Luxury Fashion Brands V Gautam, V Sharma Journal of Promotion Management 23 (6), 872-888, 2017 | 274 | 2017 |
| Examining environmental friendly behaviors of tourists towards sustainable development V Gautam Journal of Environmental Management 276, 111292, 2020 | 45 | 2020 |
| A STUDY ON ATTITUDES OF INDIAN CONSUMERS TOWARDS INSURANCE SERVICES. V Gautam, M Kumar Management Research & Practice 4 (1), 2012 | 40 | 2012 |
| Service Quality Perceptions of Customers About Mobile Telecommunication Services: A Case of India V Gautam Journal of Global Marketing 28 (1), 19-31, 2015 | 32 | 2015 |
| Relevance of twin deficit hypotheses: An econometric analysis with reference to India KG Suresh, V Gautam Theoretical Economics Letters 5 (2), 304-311, 2015 | 31 | 2015 |
| An empirical investigation of consumers’ preferences about tourism services in indian context with special reference to state of Himachal Pradesh V Gautam Tourism Management 33 (6), 1591-1592, 2012 | 31 | 2012 |
| Why local residents support sustainable tourism development? V Gautam Journal of Sustainable Tourism 31 (3), 877-893, 2023 | 30 | 2023 |
| Service quality perceptions of customers about insurance companies: An empirical study V Gautam Indian Journal of Marketing, 2011 | 30 | 2011 |
| Investigating the moderating role of corporate image in the relationship between perceived justice and recovery satisfaction: evidence from Indian aviation industry V Gautam International Review of Management and Marketing 1 (4), 74-85, 2011 | 28 | 2011 |
| Impact of Psychological Capital on Well-Being of Management Students V Gautam, S Ningthoujam, T Singh Theoretical Economic Letters 9 (5), 1246-1258, 2019 | 27 | 2019 |
| An Empirical investigation about relationship between international trade and tourist arrival: Evidence from India V Gautam, S KG Business Excellence and Management 2 (3), 53-62, 2012 | 18 | 2012 |
| ANALYSING THE RELATIONSHIPS AMONG TOURISM, TRADE, AND ECONOMIC GROWTH IN INDIAN PERSPECTIVE KG Suresh, V Gautam, M Kumar Journal of International Business and Economics 12 (1), 1-11, 2011 | 18 | 2011 |
| An Empirical Investigation to Analyze the Brand Equity and Resonance of Banking Services: Evidence from India. V Gautam, M Kumar Management (18544223) 7 (1), 2012 | 17 | 2012 |
| An empirical investigation of factors determining the consumers’ choice of mobile service providers V Gautam, M Kumar İşletme Araştırmaları Dergisi 3 (4), 3-17, 2011 | 17 | 2011 |
| Measuring the Impact of New Technologies through Electronic-Banking on Profitability of Banks: Evidence form Indian Banking Industry. V Gautam Romanian Journal of Marketing, 2012 | 15 | 2012 |
| Mediating role of company information in the relationships among perceived risks and purchase intentions in an online retailing context V Gautam, V Sharma Journal of Relationship Marketing 18 (1), 1-16, 2019 | 14 | 2019 |
| Linkages between switching barriers and service recovery evaluation: An Indian exploration V Gautam Journal of Global Marketing 26 (3), 147-154, 2013 | 14 | 2013 |
| Examining relationships among festival satisfaction, place attachment, emotional experience, and destination loyalty V Gautam Leisure Sciences, 1-18, 2022 | 12 | 2022 |
| Building customer engagement and brand loyalty through online social media: an exploratory study V Gautam, S Ningthoujam, R Manna, S Chauhan International Journal of Electronic Marketing and Retailing 11 (2), 143-160, 2020 | 12 | 2020 |
| The impact of promotion on enrollment of students into private schools V Gautam International Forum of Teaching and Studies 7 (2), 63, 2011 | 12 | 2011 |
Vikram SharmaResearch & Development, Tata SteelVerified email at tatasteel.com
