Lee G Cooper
Lee G Cooper
Verified email at anderson.ucla.edu
TitleCited byYear
Parameter estimation for a multiplicative competitive interaction model: least squares approach
M Nakanishi, LG Cooper
Journal of Marketing Research, 303-311, 1974
6531974
Market-share analysis: Evaluating competitive marketing effectiveness
LG Cooper, M Nakanishi
Kluwer Academic Publishers, 1988
6311988
The Discounting of Discounts
S Gupta, LG Cooper
Journal of Consumer Research, 1992
4181992
The discounting of discounts and promotion thresholds
S Gupta, LG Cooper
Journal of consumer research, 401-411, 1992
4161992
Strategic marketing planning for radically new products
LG Cooper
Journal of Marketing 64 (1), 1-16, 2000
3652000
Modeling asymmetric competition
GS Carpenter, LG Cooper, DM Hanssens, DF Midgley
Marketing Science 7 (4), 393-412, 1988
2361988
Competitive maps: The structure underlying asymmetric cross elasticities
LG Cooper
Management Science 34 (6), 707-723, 1988
1711988
Breeding competitive strategies
DF Midgley, RE Marks, LC Cooper
Management Science 43 (3), 257-275, 1997
1531997
Technical Note-Simplified Estimation Procedures for MCI Models
M Nakanishi, LG Cooper
Marketing Science 1 (3), 314-322, 1982
1491982
Standardizing variables in multiplicative choice models
LG Cooper, M Nakanishi
Journal of Consumer Research, 96-108, 1983
1421983
A review of multidimensional scaling in marketing research
LG Cooper
Applied Psychological Measurement 7 (4), 427-450, 1983
1291983
Building market structures from consumer preferences
LG Cooper, A Inoue
Journal of Marketing Research, 293-306, 1996
1231996
PromoCast™: A new forecasting method for promotion planning
LG Cooper, P Baron, W Levy, M Swisher, P Gogos
Marketing Science 18 (3), 301-316, 1999
1171999
Truth in Concentration in the Land of (80/20) Laws
DC Schmittlein, LG Cooper, DG Morrison
Marketing Science 12 (2), 167-183, 1993
1071993
TRUTH IN CONCENTRATION IN THE LAND OF (80/20) LAWS
DG Morrison, LG Cooper, DC Schmittlein
Marketing science 12 (2), 167-183, 1993
107*1993
Market-share models
LG Cooper
Handbooks in operations research and management science 5, 259-314, 1993
1051993
Voting for a political candidate under conditions of minimal information
M Nakanishi, LG Cooper, HH Kassarjian
Journal of Consumer Research, 36-43, 1974
1021974
Turning datamining into a management science tool: New algorithms and empirical results
LG Cooper, G Giuffrida
Management Science 46 (2), 249-264, 2000
842000
Assessing potential threats to incumbent brands: New product positioning under price competition in a multisegmented market
H Rhim, LG Cooper
International Journal of Research in Marketing 22 (2), 159-182, 2005
492005
Two logit models for external analysis of preferences
LG Cooper, M Nakanishi
Psychometrika 48 (4), 607-620, 1983
461983
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Articles 1–20