Rajesh Aithal
Rajesh Aithal
Marketing Faculty, IIM Lucknow
Verified email at - Homepage
Cited by
Cited by
Marketing channel length in rural India: Influence of the external environment and rural retailer buyer behavior
RK Aithal
International Journal of Retail & Distribution Management 40 (3), 200-217, 2012
Rural marketing in the development paradigm
LK Vaswani, R Aithal, D Pradhan, G Sridhar
International Journal of Rural Management 1 (2), 245-262, 2005
Exploring channel conflict in an emerging economy: the small retailer’s perspective
RK Aithal, H Maurya
International Journal of Retail & Distribution Management 45 (10), 1061-1078, 2017
Distribution Channel Structure in Rural Areas: A Framework and Hypotheses
RK Aithal, LK Vaswani
Decision 32 (1), 191-206, 2005
Book essay on unrelenting innovation: How to create a culture for market dominance
RK Aithal
Journal of Business Research 68 (2), 322-325, 2015
Factors influencing technology adoption amongst small retailers: insights from thematic analysis
RK Aithal, V Choudhary, H Maurya, D Pradhan, DN Sarkar
International Journal of Retail & distribution management 51 (1), 81-102, 2023
Rural telecom in India: Marketing issues and experiences from other countries
RK Aithal, A Mukhopadhyay
Adopting E-governance, 271-277, 2007
Distribution challenges in emerging markets: evaluating alternate distribution strategies for FMCG firms in rural India
RK Aithal, Satyam, H Maurya
Strategic Marketing Issues in Emerging Markets, 51-60, 2018
An Exploratory Study on the Emergence of Private Labels in India
R Aithal
3rd IIMA Conference on Marketing Paradigms for Emerging Economies, 2009
Kala Raksha Trust, Kutch
RK Aithal
Vision 12 (3), 61-71, 2008
Rural tourism in India: case studies of resilience during crisis
R Aithal, RK Anil, D Angmo
Worldwide Hospitality and Tourism Themes 15 (1), 63-73, 2023
Reflections from a periodic market in rural india
Satyam, R Aithal
Bottom of the Pyramid Marketing: Making, Shaping and Developing BoP Markets …, 2018
Marketing to Rural India: Challenges & Opportunities
RK Aithal
IMI Konnect 6 (1), 1-4, 2017
Concept, Application and Marketing of rural tourism
RK Aithal, RK Anil
Indian Institute of Management Kozhikode, 2008
Resilience of an evolved retail agglomeration: case of rural periodic markets in emerging economies
RK Aithal, D Pradhan
International Journal of Retail & Distribution Management 50 (11), 1395-1411, 2022
Reimagining an experiential learning exercise in times of crisis: Lessons learned and a proposed framework
Satyam, RK Aithal
Journal of Marketing Education 44 (2), 191-202, 2022
Low-cost technologies for Kirana (small) retail: a game changer?
V Choudhary, RK Aithal
IIM Kozhikode Society & Management Review, 22779752221099128, 2022
An exploratory study to understand wholesalers’ responses to the changing retail environment : Evidence from India
RK Aithal, SH Maurya
International Marketing Trends Conference, 2017
Rural telephony: A need for effective marketing to ensure better e-governance
A Mukhopadhyay, RK Aithal
Gyan Shala Model: The Lucknow Challenge
RK Aithal
Vikalpa 48 (1), 62-71, 2023
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